# Clever Split-Profile Ads The Panasonic Wide-Angle Lenses Campaign Illustrate Special Effects By Leslie Chen | Published 2012-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-wide-angle-lenses References: [adsoftheworld](http://adsoftheworld.com/media/print/panasonic_wideangle_lenses_paris) & [grupobassatogilvy.es](http://www.grupobassatogilvy.es) Amateur and professional photographers alike will appreciate these [Panasonic](https://www.trendhunter.com/trends/panasonic-lumix-se100) Wide-Angle Lenses ads for their to-the-point message and clever imagery. Commissioned and designed by [advertising agency](https://www.trendhunter.com/trends/lola-mullenlowe) Bassat Ogilvy in Barcelona, Spain, the campaign features three different images that are shown in wide-angle fashion. The 'Paris' photo exhibits the Eiffel Tower surrounded by expansive clear blue skies. Each image wraps around as if in a semi-circle loop, with half of the photographer shown on one side and the other half on the opposite side of the photo. The result is a [humorous series of images](https://www.trendhunter.com/trends/engineered-for-whatever) that will make you pick up a camera and try for yourself. Take a look at the Panasonic Wide-Angle Lenses campaign to see the brilliant photos you could be capturing right now. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Wide-angle Photography:** Opportunity to develop wide-angle lenses and camera technologies to cater to the growing demand for unique and expansive photo compositions. - **Creative Advertising Campaigns:** Opportunity to create innovative and visually striking advertising campaigns that capture the attention of consumers and leave a lasting impression. - **Humorous Imagery:** Opportunity to incorporate humor and cleverness into marketing materials to engage audiences and create memorable experiences. ### Industries Being Reshaped - **Photography Equipment:** Opportunity for photography equipment manufacturers to create and market wide-angle lenses that enhance creative options for photographers. - **Advertising and Marketing:** Opportunity for advertising agencies and marketers to develop creative and visually appealing campaigns that stand out from the competition. - **Consumer Electronics:** Opportunity for consumer electronics companies to integrate advanced camera technologies and wide-angle lenses into their products to appeal to photography enthusiasts. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Easily Maneuvered Outdoor Cameras](https://www.trendhunter.com/trends/duo-camera.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md)