# Shoe-Deodorizing Devices The Panasonic MS-DS100 Eliminates Footwear Odor with Nano Water Particles By Laura McQuarrie | Published 2018-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-msds100 References: [digitaltrends](https://www.digitaltrends.com/cool-tech/panasonics-shoe-deodorizer-kit-will-waste-the-whiff/) & [news.panasonic](https://news.panasonic.com/global/topics/2018/60160.html) Exclusively in Japan, the [Panasonic Corporation](https://www.trendhunter.com/trends/nanoe-x-air) will soon be selling the Panasonic MS-DS100, a new household gadget that may be used to dissolve and eliminate the unpleasant footwear odors that plague many active consumers. The [shoe deodorizer](https://www.trendhunter.com/trends/comodo) uses nano-sized electrostatic atomized water particles or as Panasonic calls them, "nanoe X,” to remove unpleasant smells. The device offers two different modes, normal and long, which run for five and seven hours respectively—as such, the gadget is ideal for using overnight so that one may wake up to a fresh pair of shoes the next morning. The technology used in the Panasonic MS-DS100 gadget can also be found in a high-tech hanger that was previously released by the company for the purpose of [removing odors from articles of clothing](https://www.trendhunter.com/trends/dropps-odor-eraser). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 26% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Nano Water Particles:** Opportunity to invest in developing and implementing technology that uses nano water particles for odor elimination in various industries. - **Odor-eliminating Devices:** Creating innovative, efficient, and portable odor-eliminating devices for household use could be profitable. - **Smart Deodorizing Technology:** Developing smart deodorizing gadgets that use less water, energy, and chemicals could contribute to a more sustainable future. ### Sectors Adopting This - **Household Appliances:** Companies can explore incorporating innovative deodorizing technology in household appliances, such as refrigerators and air purifiers. - **Athletic Footwear:** Sportswear brands can integrate odor-eliminating devices in their footwear to enhance customer experience and reduce environmental impact of frequent washing. - **Hospitality:** Hotels and resorts can invest in odor-eliminating devices that guarantee a fresh and hygienic environment for guests, contributing to a positive reputation. ## Related on Trend Hunter - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Sanitizing Shoe Cabinets](https://www.trendhunter.com/trends/rootsense.md) - [Odor-Eliminating Storage Boxes](https://www.trendhunter.com/trends/nutroz-enclosed-ozone-device.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Bio-Plasma Deodorant Devices](https://www.trendhunter.com/trends/pladeo.md) - [Entryway Deodorizing Stools](https://www.trendhunter.com/trends/comodo.md) - [Car-Incorporated Air Purifiers](https://www.trendhunter.com/trends/nanoe-x-air.md)