# Chicken-Spinning Ads The Panasonic Microwave Print Campaign Promises No Toying Around By Luisa Amanda Gomes | Published 2010-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-microwave-print-campaign References: [advertlover](http://advertlover.com/node/4965) & [panasonic](https://panasonic.ca/english/appliance/index.asp) The [Panasonic](https://www.trendhunter.com/trends/blue-apron-and-panasonic) Microwave print campaign by advertising agency [Fischer + Fala](https://www.trendhunter.com/trends/fischer-wieser) focuses on the inconsistency of spinning microwaves. Typical microwaves heat up food with a dish that rotates, which is how it ensures that portions of the meal get warmed up. The Panasonic Microwave print campaign depicts this heating method by turning your favorite meals of pork, beef and chicken into spinning tops since their brand-new microwaves don’t need a spinning plate to guarantee well heated food. The slogan reads, "Stop spinning your food. Panasonic flat technology. Microwaves in all directions without the need to rotate." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Flat Technology:** Opportunity to develop flat heating technology that eliminates the need for spinning plates in microwaves. - **Inconsistent Spinning:** Potential to create more reliable and consistent spinning mechanisms in microwaves. - **Non-traditional Heating:** Disruptive innovation potential in exploring alternative heating methods for microwaves. ### Industries Being Reshaped - **Home Appliances:** Opportunity for home appliance manufacturers to develop microwaves with flat heating technology. - **Advertising:** Potential for creative advertising agencies to create campaigns around the benefits of non-traditional heating in microwaves. - **Food Technology:** Disruptive innovation opportunity to explore alternative heating methods for food in microwaves. ## Related on Trend Hunter - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Cooking Appliance Collaborations](https://www.trendhunter.com/trends/blue-apron-and-panasonic.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)