# All-In-One Cameras The Panasonic Lumix TS3 Shoots, Records and Even has a GPS By Peter Vallas | Published 2011-01-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-lumix-ts3 References: [acquiremag](http://www.acquiremag.com/tech/digital-cameras-video/panasonic-lumix-ts3.php) & [panasonic](https://panasonic.ca/english/audiovideo/camerascamcorders/index_dsc.asp) Electronic manufacturer [Panasonic](https://www.trendhunter.com/trends/panasonic-lumix-bs1h) have released their latest picture-taking contraption the Panasonic Lumix TS3. This rugged-looking photo taker is the fully loaded model and is an outdoor enthusiasts' dream. The Panasonic Lumix TS3 features 12.3 megapixel photo quality, a [rugged weatherproof frame](https://www.trendhunter.com/trends/hero-action-camera), the ability to take 3D photos and [record HD video](https://www.trendhunter.com/trends/insta360-x4-air), alongside a compass/altimeter/barometer and built-in GPS. Yup, it's the real deal. **Implications** - Consumers want both functionality and form when it comes to a purchase that they are going to have for a while. A product that combines multiple functions and is visual compelling is highly desirable for consumers that aren't sensitive to price. Companies should focus on this group and offer products that are well designed and serve many purposes. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Multifunctional Devices:** Creating products that combine multiple functions and are visually compelling. - **Rugged Technology:** Developing devices with durable, weatherproof frames that are ideal for outdoor enthusiasts. - **Integrated GPS:** Offering products with built-in GPS capabilities for geolocation tracking and navigation. ### Who This Affects Most - **Consumer Electronics:** Manufacturing products that meet consumer demands for multifunctional devices with sleek designs. - **Outdoor Recreation:** Developing products that offer rugged frames and GPS capabilities, catering to the needs of outdoor enthusiasts. - **Navigation and Tracking:** Creating products that integrate GPS technology to provide geolocation tracking and navigation for consumers. ## Related on Trend Hunter - [Ultra-Rugged Camera Models](https://www.trendhunter.com/trends/om-system-tough-tg7-underwater-camera.md) - [Hybrid Triple-Lens Cameras](https://www.trendhunter.com/trends/amkov-f3b.md) - [Lightweight Content Creator Cameras](https://www.trendhunter.com/trends/lumix-s9.md) - [High-Speed Mirrorless Cameras](https://www.trendhunter.com/trends/lumix-gh6.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Budget-Minded Point-and-Shoot Cameras](https://www.trendhunter.com/trends/leica-dlux-8.md) - [Hybrid Person-Tracking Camera Models](https://www.trendhunter.com/trends/panasonic-lumix-s5ii.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md)