# Grand Canyon Climbing Robots Panasonic Evolta PR Stunt By Ayman | Published 2008-05-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-evolta-robot References: [pinktentacle](http://www.pinktentacle.com/2008/05/evolta-robot-climbs-grand-canyon-cliff/) On May 24 **[Panasonic](http://www.panasonic.com)**performed a robotic publicity stunt to promote **Evolta**. Specifically the stunt was to demonstrate the endurance of the AA alkaline dry-cell batteries. The stunt had a 17-centimeter tall, 130-gram Panasonic [Robot](https://www.trendhunter.com/trends/ganker-ex-pro) powered by a pair Evolta batteries scale a 500-meter cliff at the [Grand Canyon](https://www.trendhunter.com/trends/artificial-decision-intelligence). During the 6 hour and 45 minute stunt, which the Guinness Book of World Records recognized as the longest-lasting of its kind, the robot hoisted itself up a 530-meter length of rope suspended next to the cliff. Energizer, bring up your bunnies, I smell a robotic duel! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### What's Driving This Trend - **Robotics in Advertising:** The use of robots in publicity stunts presents an opportunity for companies to create innovative and attention-grabbing advertising campaigns. - **Battery Endurance Demonstrations:** Demonstrating the endurance of batteries through challenging feats like climbing a cliff can help showcase the capabilities and reliability of the product. - **Robot-assisted Climbing:** The development of climbing robots opens up possibilities for industries such as construction and exploration to use autonomous technology to navigate challenging terrains. ### Who This Affects Most - **Advertising:** The advertising industry can explore the use of robotics in publicity stunts to create memorable and engaging campaigns. - **Battery Manufacturing:** Battery manufacturers can leverage battery endurance demonstrations as a marketing strategy to highlight the strengths of their products and attract customers. - **Robotics and Automation:** The robotics and automation industry can further develop climbing robots to assist in various sectors such as construction and exploration, revolutionizing how tasks are performed in challenging environments. ## Related on Trend Hunter - [Robotic Vacuum Space Expeditions](https://www.trendhunter.com/trends/roborock-s8-maxv-ultra.md) - [Ultra-High Capacity AA Batteries](https://www.trendhunter.com/trends/ultrahigh-capacity-aa-battery.md) - [Rugged Quadruped Robots](https://www.trendhunter.com/trends/rugged-quadruped-robots.md) - [Lithium-Ion Battery Partnerships](https://www.trendhunter.com/trends/panasonic-energy.md) - [Stair-Climbing Robotic Vacuums](https://www.trendhunter.com/trends/ascender-robot.md) - [Stair-Climbing Robot Vacuums](https://www.trendhunter.com/trends/cyber-x.md) - [Humanoid Robot Games](https://www.trendhunter.com/trends/great-robot-olympics.md) - [Production-Ready Humanoid Robots](https://www.trendhunter.com/trends/unitree-g1.md) - [Obstacle-Overcoming Robotic Vacuums](https://www.trendhunter.com/trends/deebot-x11.md)