# Soothing Eye Devices The Panasonic Este EH-SW50 Helps Fight Fatigue By Romina S. Cortellucci | Published 2012-07-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-este References: [newlaunches](http://www.newlaunches.com/archives/panasonic-este-relaxes-your-eyes-and-keeps-you-rejuvenated.php) & [panasonic.net](http://panasonic.net/) Dry and fatigued eyes will no longer be a problem with the launch of the [Panasonic](https://www.trendhunter.com/trends/panasonic-ehna7m) Este. The Japanese electronics corporation Panasonic has recently launched the Este EH-SW50 to soothe the user's eyes. With an average day being filled staring at screens and numerous people being affected with [computer vision syndrome](https://www.trendhunter.com/trends/hannspree-hybri-monitor), it is surprising this device has yet to become ubiquitous. The [eye rhythm instrument](https://www.trendhunter.com/trends/eye-recovery-pro) heats water into steam alleviating eye pain. The mask stops after 12 minutes. Refreshing tired eyes, this device perfect for use in the middle of the work day, prior to bedtime, or during travel. The rechargeable Panasonic Este EH-SW50 is available in pink and silver and be available in Japan for approximately $225 US as of September 2012. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Soothing Eye Devices:** The rise of eye-soothing devices may disrupt the eye care industry by offering new ways to alleviate eye fatigue and pain caused by increased screen time. - **Smart Eye Care Devices:** Innovative and connected devices that offer smart eye care solutions may revolutionize the eye care industry and change how consumers take care of their eyes on a daily basis. - **Portable Eye Care Devices:** Portable and convenient eye care devices may disrupt the industry and provide consumers with a more accessible and affordable way to take care of their eye health. ### Who This Affects Most - **Eye Care:** The eye care industry may need to adapt and incorporate similar portable and convenient devices in their service to remain competitive. - **Consumer Electronics:** Consumer electronics companies may find new opportunities to develop and market innovative eye care devices that cater to an increasingly tech-oriented market. - **Wellness and Health:** The rise of eye-soothing and smart eye care devices may present an opportunity for wellness and health companies to expand their product lines and enter the eye care market. ## Related on Trend Hunter - [Soothing Eye Massager Masks](https://www.trendhunter.com/trends/truerel-eye-massager.md) - [Relaxation-Focused Eye Massagers](https://www.trendhunter.com/trends/zen-eye-massager.md) - [Soothing Single-Use Eye Masks](https://www.trendhunter.com/trends/warm-eye-masks.md) - [Relaxing Eye Massagers](https://www.trendhunter.com/trends/naipo-eye-massagers.md) - [Tension-Relieving Eye Massagers](https://www.trendhunter.com/trends/bob-and-brad.md) - [Infrared Light Eye Devices](https://www.trendhunter.com/trends/koushicare-lumineyes.md) - [Relaxation-Focused Portable Masks](https://www.trendhunter.com/trends/eyeris-1-eye-massager.md) - [Smart Eye Massagers](https://www.trendhunter.com/trends/sleepris.md) - [Intelligent Relaxation Eye Masks](https://www.trendhunter.com/trends/therabody-smartgoggles.md)