# Eye-Eating Advertising This Panasonic Baby Monitor Ad Offers an Unusual Insight By Amelia Roblin | Published 2011-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/panasonic-baby-monitor-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/panasonic_baby_monitor_eye) & [ogilvy](http://www.ogilvy.com/) Attentive parents are heavily invested in the well-being of their infants 24 hours a day, though it is physically impossible to achieve the type of insight pictured in this [Panasonic](https://www.trendhunter.com/trends/panasonic-avionics-corporation) [Baby Monitor](https://www.trendhunter.com/trends/ainanny-baby-monitor) ad. A double take will confirm for you that, yes, this newborn has an eyeball lodged in his mouth. The [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) agency of Buenos Aires, Argentina, opted to produce a print that would literally catch consumers' eyes, and they've accomplished this in at least a couple of different ways. First of all, the image of a peeper between a pair of lips is a disturbing one, and secondly, the startling technique employed in this Panasonic Baby Monitor ad is generally rarely used with reference to products with such wholesome intentions. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Shocking Ads:** Creating visual advertisements that catch viewers off guard with unexpected and sometimes unsettling imagery could lead to increased attention and brand recognition. - **Infant Products Advertising:** By thinking creatively about how to advertise products geared towards infants, companies can differentiate themselves from competitors and increase consumer interest and engagement. - **Innovative Print Ads:** Experimenting with print advertisements by incorporating unique visuals or techniques not commonly seen in the industry could lead to increased attention and engagement with consumers. ### Where This Applies - **Baby Monitor Industry:** Introducing new and creative marketing methods in the infant monitoring industry can help companies stand out in a crowded market and attract more customers. - **Advertising Industry:** Experimenting with unconventional advertising techniques in the industry, including print advertising with unexpected visuals, can help companies achieve greater brand awareness and recognition. - **Parenting Industry:** Thinking outside the box with marketing materials in the parenting industry can help companies appeal to a wider audience and establish themselves as innovative leaders in the space. ## Related on Trend Hunter - [Retro Appliance Baby Monitors](https://www.trendhunter.com/trends/smeg-baby-monitor.md) - [Eye-Detecting Nursery Mobiles](https://www.trendhunter.com/trends/innovision.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md)