# Pill-Head Print Ads This Panadol Painkiller Campaign Makes You Feel Lighter By Amelia Roblin | Published 2011-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/panadol-painkiller-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/panadol_museum_guard) & [grey](http://www.grey.com/) A bad headache will bring all of your awareness to your noggin so that it seems to grow larger than the sense of the rest of your body. Recognizing the feeling, this [Panadol](https://www.trendhunter.com/trends/panmigrol-migraine-and-headache-relief) painkiller campaign lightens your load with a little white tablet. While the source of your cranial soreness may not disappear, the symptoms can be dulled in a way that's visually represented in these ads. The [Grey Group](https://www.trendhunter.com/trends/le-melon-ace) advertising agency of Singapore placed these illustrated prints within a chalky background to blend with the appearance of the pill, leaving the activities of a tightrope walker, a museum guard and a magician more discernible despite their smaller size. The Panadol painkiller campaign acknowledges the discomfort associated with migraines, and endeavors to bring you back down to earth. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 74% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Visual Representation of Symptoms:** Opportunity for medical companies to utilize creative visual representation to depict the effect of their products on symptoms. - **Targeting Discomfort:** Opportunity for companies to focus on creating products that directly target the source of discomfort. - **Innovative Advertisements:** Opportunity for advertising agencies to come up with innovative ideas that showcase the effects of products visually. ### Sectors Adopting This - **Pharmaceutical:** Pharmaceutical companies can use innovative visual representations to educate customers on the effects of their products. - **Healthcare:** Healthcare companies can create tailor-made products to tackle specific discomforts that people may suffer from. - **Advertising:** Advertising agencies can create innovative ad campaigns that use visual representations to demonstrate the effectiveness of the products. ## Related on Trend Hunter - [Migraine-Focused Pain Relievers](https://www.trendhunter.com/trends/panmigrol-migraine-and-headache-relief.md) - [Head-Supporting Relief Supplements](https://www.trendhunter.com/trends/excedrin.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Swallow-Friendly Pain Relievers](https://www.trendhunter.com/trends/tylenol-easytoswallow.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Mental Health Lamp Installations](https://www.trendhunter.com/trends/axa-health.md) - [Drug-Free Pain Solutions](https://www.trendhunter.com/trends/proactive-support.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md)