# Fawning Family Ads The Panado Infant Drops Campaign Combats Baby Headaches By Meghan Young | Published 2012-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/panado-infant-drops-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/panado-infant-drops-photo-maniacs-grannies/) & [ireland-davenport](http://www.ireland-davenport.com) The Panado Infant Drops campaign puts grown ups into a baby's shoes. By giving them a taste of what [newborns and toddlers](https://www.trendhunter.com/trends/infant-digestive-health) experience on any given day, it cleverly shows that babies also suffer annoying pangs from time to time. As the print ads state, "Sometimes little ones get [big headaches too](https://www.trendhunter.com/trends/panmigrol-migraine-and-headache-relief)." The Panado Infant Drops campaign was conceived and executed by Ireland/Davenport, an ad agency based in Johannesburg, South Africa. The [family photo moments](https://www.trendhunter.com/trends/joyful-chaos-family) and eccentric aunts were captured by Mike Lewis. Looking up into those bright lights and strange faces would trigger a roaring headache in just about anyone, child and adult alike. With the help of the Panado Infant Drops, however, those headaches will be a thing of the past, just like these memories. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Baby's Perspective Ads:** Opportunity to create advertising campaigns that highlight the experiences of babies and toddlers to evoke empathy in consumers. - **Pain Relief for Babies:** Opportunity to develop innovative products and services that specifically target pain relief for infants and young children. - **Creative Family Advertising:** Opportunity to explore unique and creative approaches to family-oriented advertising that resonate with consumers. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for ad agencies to create campaigns that focus on the perspective and needs of babies. - **Pharmaceuticals:** Disruptive innovation opportunity to develop new pain relief products for infants and young children. - **Consumer Goods:** Disruptive innovation opportunity to create family-oriented products that align with creative and empathetic advertising campaigns. ## Related on Trend Hunter - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Grab-and-Go Pop-Up Stands](https://www.trendhunter.com/trends/oops-i-forgot-it-again.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Parenting-Inspired Furniture Campaigns](https://www.trendhunter.com/trends/proudly-second-best.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Parenthood Beer Campaigns](https://www.trendhunter.com/trends/cheers-to-parenthood.md)