# Gender-Neutral K-Beauty Brands Panacea is an Inclusive, Simplified Skincare Line for All People By Laura McQuarrie | Published 2017-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/panacea References: [hellogiggles](https://hellogiggles.com/beauty/skin/panacea-new-korean-beauty-skin-care-line-gender-neutral/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [thepanacea](https://www.thepanacea.com/) 'Panacea' is the name of a new Korean skincare line that sets itself apart with a [gender-neutral focus that emphasizes inclusivity](https://www.trendhunter.com/trends/deau) for all. While the majority of K-beauty brands are target women, Panacea aims to remind that everyone deserves healthy skin and to indulge in self-care. Another aspect of Korean skincare that is being reshaped by the brand includes whittling down the classic 10-step beauty routine into just three easy-to-use daily products. This includes a cleanser, a moisturizer and an SPF, all of which can be found in the 'Aegis Kit.' The simplified Korean skincare routine has the potential to appeal to anyone who could use a little more ease in their life. As the brand puts it: "Skin should be simple" and "Skincare is self-care." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Skincare:** Creating gender-neutral skincare products that cater to a diverse range of consumers presents an opportunity for disruptive innovation in the beauty industry. - **Simplified Skincare Routine:** Streamlining the 10-step beauty routine into just three easy-to-use products opens up possibilities for disrupting the traditional skincare market and appealing to time-conscious consumers. - **Self-care in Skincare:** Combining the concepts of skincare and self-care introduces an opportunity for disruptive innovation by tapping into the growing demand for holistic wellness practices. ### Industries Being Reshaped - **Beauty and Skincare:** Developing gender-neutral and simplified skincare products has the potential to disrupt the beauty and skincare industry by attracting a broader consumer base. - **Personal Care:** Incorporating self-care into skincare offers a chance for disruption in the personal care industry by meeting the increasing consumer demand for products that prioritize holistic well-being. - **Health and Wellness:** The focus on inclusivity and simplicity in skincare aligns with the rapidly growing health and wellness industry, presenting an opportunity for disruptive innovation in this sector. ## Related on Trend Hunter - [Korean Beauty Self-Care Essentials](https://www.trendhunter.com/trends/selfcare-essentials.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [K-Beauty Branding Initiatives](https://www.trendhunter.com/trends/tan-tan-skin.md) - [7-in-1 Skincare Solutions](https://www.trendhunter.com/trends/the-dayscript-by-klira.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)