# Delicate Doily Branding Pams Premium Ice Cream Packaging Delivers Sweet and Simple Sophistication By Amelia Roblin | Published 2014-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pams-premium-ice-cream-packaging References: [thedieline](http://www.thedieline.com/blog/uvje3sxdfwvptlx12ssp945g4gcz14) & [brotherdesign.co.nz](http://brotherdesign.co.nz/) Looking at Pams [Premium Ice Cream](https://www.trendhunter.com/trends/national-uncle-and-aunt-day) packaging, you may not guess that this line of products is appreciated for its "good value," for the visual identity gives the impression of top quality. Every tub is given a sharp black lid and label and treated to elegant images of the dessert that are delicately stylized. With unique graphics, [Brother Design](https://www.trendhunter.com/trends/brother-cell-phone-list) created classic [ice cream dishes](https://www.trendhunter.com/trends/carte-dor-sundae) and beautiful full-scooped servings of the frozen dairy treat. The team took the intricate forms of old-fashioned table decorations, overlapping them and cutting them to the contours of chalices and generous helpings of the dessert. A variety of warm colors were applied to the elaborate doilies of Pams Premium Ice Cream packaging and a glimpse of the real thing is provided with a window inside. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Packaging Design:** The trend of using elegant and visually appealing packaging design to convey a sense of high quality and sophistication. - **Delicate and Stylized Graphics:** The trend of using intricately designed and stylized graphics to create a unique and memorable visual identity for products. - **Window Packaging:** The trend of incorporating windows in packaging design to provide a sneak peek of the actual product, enhancing consumer engagement. ### Where This Applies - **Food and Beverage Packaging:** The food and beverage industry can explore the disruptive innovation opportunity of using sophisticated and visually appealing packaging to enhance brand perception and attract consumers. - **Graphic Design:** The graphic design industry can capitalize on the trend of incorporating delicate and stylized graphics in packaging design, offering unique creative solutions to clients. - **Retail:** The retail industry can adopt the trend of window packaging to showcase products in an engaging and enticing way, driving customer curiosity and sales. ## Related on Trend Hunter - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)