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# Big Mouth Hamburger Ads
The Jaw-Dropping PampaVerde Extra Big Burger Print

By Amelia Roblin | Published 2011-02-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pampaverde-extra-big-burger
References: [coloribus](http://www.coloribus.com/adsarchive/prints/pampaverde-extra-big-burger-14152355/)

Picturing a [giant steak sandwich](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper) to advertise this epic meal would have been nowhere near as effective as this PampaVerde Extra [Big Burger print](https://www.trendhunter.com/trends/burger-billboards). Designed by La Mesa Santiago advertising agency, this campaign relies on the suggestion of size, allowing the viewer to use his imagination.

With face paint covering the subject's mouth, jaw and neck, the PampaVerde Extra Big Burger ad gives this man the appearance of someone with an absolutely [enormous mouth](https://www.trendhunter.com/trends/kfc-spain-1). I wonder how big this hamburger really is.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 88% | Activity: 96% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Optical Illusion Advertising:** Creating unique and eye-catching ads that engage viewers through optical illusions can disrupt traditional advertising methods.
- **Imagination-driven Marketing:** Utilizing suggestive imagery and leaving room for viewer interpretation can spark curiosity and captivate audiences in innovative ways.
- **Unconventional Food Photography:** Experimenting with creative and unconventional approaches to showcase food can grab attention and differentiate brands in the food industry.

### Sectors Adopting This

- **Advertising and Marketing:** Incorporating optical illusions and imagination-driven approaches can open up new avenues for creativity and engagement in the advertising industry.
- **Food and Beverage:** Exploring unconventional food photography techniques can reshape how brands in the food industry present their products, capturing consumer attention and inspiring interest.
- **Creative Design:** Pushing the boundaries of visual design and using innovative concepts like optical illusions can revolutionize how creative professionals approach their work.

## Related on Trend Hunter

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- [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)
- [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)
- [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md)
- [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md)
- [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)
- [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md)
- [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md)
- [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md)