# Fake Literacy Couture Pamela Anderson Dons Vivienne Westwood & Plato for S/S 09 By Shelby Lee Walsh | Published 2009-07-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/pamela-anderson-vivienne-westwood-plato-for-s-s-09 References: [cyanatrendland](http://cyanatrendland.com/2009/01/26/pamela-anderson-for-vivienne-westwood-ss-09-ad-campaign/) & [fashionista](http://fashionista.com/2009/07/post_1926.php#more) Forgive me, but when I think of elegance and class (as I often associate with [designer](https://www.trendhunter.com/trends/alessandro-micheles) Vivienne Westwood’s collections), Pamela Anderson does not come to mind. Regardless of your preconceived notions of the well-endowed Canadian star, she managed to model for Vivienne Westwood’s [Summer/Spring ad campaign](https://www.trendhunter.com/trends/contemporary-femininity). Anderson is not the only semi-celeb to grace the campaign. The shoots also include her husband Andrea Kronthaler. I somehow doubt that Pamela Anderson was actually reading Plato’s Republic during the shoot as one of the photos depicts her doing. Perhaps she should just stick to Baywatch. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Fashion Campaigns:** Opportunity to feature well-known personalities outside of the fashion industry in advertising campaigns. - **Fake Literacy:** Opportunity to create controversy and generate buzz by staging photos of public figures reading classic literature. - **High-fashion Humor:** Opportunity to inject humor and irony into fashion campaigns by featuring unexpected models and scenarios. ### Where This Applies - **Fashion:** Opportunity to push the limits of brand identity and appeal to a wider audience by featuring non-traditional models in fashion campaigns. - **Advertising:** Opportunity to create innovative and unconventional campaigns that generate buzz and engage viewers. - **Media and Entertainment:** Opportunity to bring together seemingly unrelated industries in mutually beneficial collaborations that generate interest and reach new audiences. ## Related on Trend Hunter - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)