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# Altruistic Animal Ambassadors
Pambassador Campaign Offers People the Chance to be Panda Protectors

By Wes Walcott | Published 2012-09-13 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/pambassador-panda-ambassador
References: [holykaw.alltop](http://holykaw.alltop.com/win-the-chance-to-be-a-panda-ambassador-for-a?tu4=1) & [wildaid.org](http://www.wildaid.org/)

If you’ve ever wanted to spend a year with some of the world’s cuddliest critters, the Chengdu Research Base of Giant Panda Breeding (aka the Chengdu Panda Base) offers the perfect opportunity with their [Pambassador program](https://www.trendhunter.com/trends/planters-nutmobile1).

Dubbed ‘PandaQuest,’ the campaign plan is to enlist three people to go to China and help raise [global awareness](https://www.trendhunter.com/trends/return-of-the-cheetah) about the country’s most iconic animal species: the giant panda. Selected candidates will also join a five-month ‘Global Panda Conservation Tour’ to visit pandas living in captivity at zoos in other countries.

The campaign is organized through the Chengdu Panda Base and is supported by the Yao Ming Foundation. To sign up for a chance to become the 2013 Pambassador, visit wildaid.org. Applications are being accepted through [Facebook](https://www.trendhunter.com/trends/meta-quest-education) until October 1st, 2012.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 2% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What's Driving This Trend

- **Animal Conservation:** Disruptive innovation opportunity: Develop new technology or methodology for tracking and monitoring endangered animals to aid in conservation efforts.
- **Eco-tourism:** Disruptive innovation opportunity: Create sustainable and immersive travel experiences that allow people to engage with wildlife and contribute to conservation efforts.
- **Social Media Campaigns:** Disruptive innovation opportunity: Utilize social media platforms to raise awareness and mobilize support for endangered animal species and conservation initiatives.

### Who This Affects Most

- **Zoos and Wildlife Parks:** Disruptive innovation opportunity: Incorporate interactive and educational elements into zoo exhibits to promote conservation and engage visitors.
- **Nonprofit Organizations:** Disruptive innovation opportunity: Develop innovative fundraising strategies and partnerships to support animal conservation initiatives and increase public awareness.
- **Travel and Tourism:** Disruptive innovation opportunity: Integrate sustainable practices, such as responsible wildlife viewing and conservation-focused tours, into the travel and tourism industry.

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