# Female Unity-Inspired Editorials The New P.A.M. Campaign is Dubbed 'Women are the Future' By Riley von Niessen | Published 2017-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pam References: [hypebae](https://hypebae.com/2017/5/perks-and-mini-pam-2017-spring-summer-women-are-the-future-campaign) & [shop.perksandmini](https://shop.perksandmini.com/collections/p-a-m-womens) P.A.M. is a streetwear label that's based out of Australia which offers apparel for both men and women that ranges from timeless and vintage, to bold and futuristic. In an effort to promote an empowering message to its female consumers, P.A.M. launched a lookbook to be a part of its Spring/Summer 2017 campaign, which was dubbed 'Women Are The Future.' With this concept in mind, the various images that comprise the lookbook are centered around women who are unafraid of expressing their individualism Throughout the images, the different female muses pose in patchwork tees and dresses, graphic shirts, oversized bomber jackets, loose-fitting trousers, turtlenecks, hoodies, denim ensembles, and chunky sandals -- which the brand offers in various styles and colorways. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment Fashion:** There is an opportunity to capitalize on the trend of empowering women through fashion and apparel. - **Gender-inclusive Streetwear:** There is an opportunity to create streetwear that is both inclusive and promotes gender equality. - **Individualistic Representation Campaigns:** There is an opportunity to create advertising campaigns that represent and promote individualism. ### Where This Applies - **Apparel Industry:** The apparel industry has the opportunity to capitalize on the trend of empowering women through fashion and apparel. - **Fashion Industry:** The fashion industry has the opportunity to create streetwear that is both inclusive and promotes gender equality. - **Advertising Industry:** The advertising industry has the opportunity to create campaigns that represent and promote individualism. ## Related on Trend Hunter - [Interdimensional-Inspired Sporty Projects](https://www.trendhunter.com/trends/pampuma-bioverse.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)