# Purposely Bleached Dress Shirts The PAM 'Skinny Sip' Shirt Makes Laundry Accidents Look Chic By Robyn Currie | Published 2010-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pam-skinny-dip-shirt References: [theworldsbestever](http://theworldsbestever.com/2010/04/12/dipped-in-bleach/) & [goodhoodstore](http://goodhoodstore.com/?page=51&id=1041&b=27) I don't ever use bleach in [my laundry](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent) because I will always stain my clothes with it. Maybe that is the next big thing in fashion though, as the PAM 'Skinny Dip' shirt is breaking all the [laws of fashion](https://www.trendhunter.com/trends/snackable-fashion). Right up there with not wearing white after Labor Day, the PAM 'Skinny Dip' shirt makes your friends think that either you are at the forefront of awesomeness, or you just spilled a bottle of [bleach all over yourself](https://www.trendhunter.com/trends/tallow-ash-1). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bleach Fashion Trend:** Designing and marketing clothing that incorporates bleach stains to create fashionable and edgy looks. - **Laundry Mishap Trend:** Creating clothing that intentionally looks like it has been stained or damaged in the laundry process for a unique and on-trend aesthetic. - **DIY Bleach Trend:** Encouraging consumers to customize and personalize their clothing by providing tutorials on how to safely and effectively bleach their own clothes to achieve a trendy look. ### Sectors Adopting This - **Fashion Retail:** Retailers and brands can tap into the bleach fashion trend by offering clothing styles that incorporate bleach stains as a unique design element. - **Streetwear:** Streetwear brands can create a new category of clothing that intentionally looks damaged, embracing the laundry mishap trend and tapping into the edgy, urban aesthetic. - **DIY Fashion:** A new trend of DIY fashion can be created by teaching consumers the appropriate ways to bleach their clothing, empowering them to stylize their own wardrobes. ## Related on Trend Hunter - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md)