# Headless Fashion Ads PAM's Fall/ Winter 2009 Lookbook Clad Uses Eye Sets as Heads By Christina Butty | Published 2009-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pam-fall-winter-2009-lookbook References: [highsnobiety](http://www.highsnobiety.com/news/2009/08/06/pam-fallwinter-2009-collection-lookbook/) & [perksandmini](http://perksandmini.com/) Australian brand PAM recently released their Fall/Winter 2009 lookbook, and within it are these photos featuring models with optical signage for heads. Personally, I like the whole pop art tilt to the shoot. These details make the books memorable and individual while still presenting the product nicely. Check out more images from the PAM Fall/Winter 2009 lookbook in the gallery above. **Implications** - Since lookbooks are the first impression most people get of an [upcoming line from a clothing company](https://www.trendhunter.com/trends/siegelman-stable-1) or designer, it is important that not only does the theme of the lookbook match the clothing, it is also eye-catching enough to attract consumers to the brand. Thus, [attention-grabbing, unique and edgy lookbook designs](https://www.trendhunter.com/trends/people-will-talk) are necessary to secure the attention of new and repeat customers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unique Lookbook Designs:** Explore creative ways to design lookbooks that are attention-grabbing, unique, and edgy, securing the attention of new and repeat customers. - **Pop Art-inspired Shoots:** Incorporate elements of pop art into fashion photoshoots to add a visually striking and memorable aspect to brand campaigns. - **Optical Signage as Heads:** Experiment with using optical signage or unconventional props as heads in fashion ads to create a bold and unconventional aesthetic. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of unique lookbook designs to create compelling visual experiences for consumers. - **Advertising:** The advertising industry can incorporate pop art-inspired shoots to add a visually striking and memorable aspect to brand campaigns. - **Retail:** Retailers can experiment with using unconventional props, such as optical signage, in fashion ads to create a bold and attention-grabbing aesthetic. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)