# Printed Photographic Fashion The Paloma Lanna Paloma Wool Line Features Snapshots By Jordy E | Published 2014-04-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paloma-wool References: [missmoss.co.za](http://www.missmoss.co.za/2014/04/15/paloma-wool/) & [palomawool](http://palomawool.com/) The Paloma Wool collection of [sweaters, oxford shirts and pantsuits](https://www.trendhunter.com/trends/arty-knitwear) has been created and launched by artist Paloma Lanna. Lanna has introduced a highly chic mixture of fashion with photography in this line as many of the pieces incorporate [printed images](https://www.trendhunter.com/trends/the-lilly-reserve-collection) of her own snapshots. Lanna's penchant for the merger of different styles and mediums goes beyond photography. Her brand and products also aim to include videography and sculpture, making for [expressive, collaborative projects](https://www.trendhunter.com/trends/vivienne-westwood-and-palace). Images of blossoming flowers, plants and swirls of aqua marine shades speak to Lanna's talent as both a designer and photographer. And while the pieces are avant-garde, they are also approachable and appropriate for an assortment of daily settings and events. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Printed Photographic Fashion:** The integration of printed images into fashion creates opportunities for personalized and visually captivating designs. - **Multimedia Collaboration in Fashion:** The incorporation of videography and sculpture in clothing design presents innovative possibilities for artistic expression and unique fashion experiences. - **Avant-garde Yet Approachable Fashion:** The combination of avant-garde designs with everyday wearability offers disruptive innovation opportunities for fashion brands seeking to push boundaries while still appealing to a wide range of consumers. ### Who This Affects Most - **Fashion:** The fashion industry can embrace printed photographic fashion to provide customers with personalized and visually striking clothing options. - **Art and Design:** The incorporation of different artistic mediums like photography, videography, and sculpture into fashion opens up new avenues for collaboration and creative expression. - **Retail:** Retailers can capitalize on avant-garde yet approachable fashion by offering unique and captivating clothing options that cater to customers looking for both style and practicality. ## Related on Trend Hunter - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Cityscape-Inspired Artful Textiles](https://www.trendhunter.com/trends/ambar.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)