# Aromatic Wellness Collections Present & Grounded: Palo Santo Sage Fuses Self-Care & Scent By Laura McQuarrie | Published 2024-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/palo-santo-sage References: [wwd](https://wwd.com/beauty-industry-news/wellness/ashley-tisdale-launches-being-frenshe-palo-santo-sage-scent-1236209420/) & [frenshe](https://frenshe.com/) Frenshe, the accessible wellness line by Ashley Tisdale, launched a Present & Grounded: [Palo Santo](https://www.trendhunter.com/trends/palo-santo-styling-cream) Sage collection to elevate [self-care rituals](https://www.trendhunter.com/trends/rituals-intuitia-collection) with a sacred woody scent. Consumers are seeking products that not only serve a practical purpose but also offer [mood-boosting benefits](https://www.trendhunter.com/trends/power-essence). Items in the Being Frenshe Palo Santo Sage Ritual Collection that uplift and contribute positively to daily life include the Reset Candle; Hair, Body & Linen Mist; Glow On Perfume Oil; and Soothing Body Serum Stick. As Frenshe describes, "The scent of Palo Santo Sage promotes connection by transporting you to the feeling of being rooted in nature and at peace. A woody combination of palo santo and fresh sage blended with rich notes of ylang ylang and eucalyptus forest leave you feeling Present & Grounded." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 82% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mood-boosting Scents:** Consumers are increasingly seeking self-care products that incorporate mood-enhancing fragrances for everyday use. - **Multifunctional Self-care Items:** Products doubling as both personal care and home scent solutions are growing in popularity for their practicality and emotional benefits. - **Nature-inspired Aromatics:** There is a rising interest in products that use natural scents to provide a grounding and serene experience for users. ### Sectors Adopting This - **Wellness and Self-care:** The wellness industry is evolving to include a broader array of products that focus on holistic well-being and mental health benefits. - **Home Fragrance:** Home fragrance market growth is being fueled by consumer desire for products that offer both aesthetic pleasure and emotional upliftment. - **Personal Care:** The personal care sector is seeing a surge in demand for products that promote mindfulness and relaxation through aromatic experiences. ## Related on Trend Hunter - [Ritualistic Wellness Fragrances](https://www.trendhunter.com/trends/free-yourself.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md) - [Harmonious Wellness Collections](https://www.trendhunter.com/trends/wild-fig.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Functional Fragrance Collections](https://www.trendhunter.com/trends/functional-fragrance-collection.md) - [Supersensory Fragrances](https://www.trendhunter.com/trends/altered-states-collection.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md)