# Exhibitionist Publicity Stunts The Palmolive Shower in Moscow Features Bathing Beauties By Amelia Roblin | Published 2010-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/palmolive-shower References: [creativecriminals](http://creativecriminals.com/outdoor/palmolive-shower/) & [colgate](http://www.colgate.ca/app/Colgate/CA/EN/PC/Products/BodyWash/Name.cvsp) There's nothing like arousing the imagination for a clever campaign to promote Palmolive shower products. In downtown Moscow, the publicity stunt features real models taking shifts bathing within a billboard equipped as a shower. A frosted but translucent material blurs the view of the bathing beauties, but crowds of people in the streets watch this model bathe in the Palmolive Shower, hanging on every silhouette and movement. If this doesn't seduce consumers, I don't know what will. Photo Credits: [Rap Models](http://rapmodels.net/photos/15373/Sally_Ferreira_showering_off_for_Smooth_Girl_Magazine/) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Publicity Stunt Marketing:** Businesses can take advantage of creative publicity stunts to gain exposure and capture the attention of potential customers. - **Translucent Advertising:** Businesses can use frosted but translucent materials to create captivating advertising content. - **Interactive Billboards:** Interactive billboards can be used to create engaging advertising experiences for consumers. ### Who This Affects Most - **Personal Care Products:** Personal care product businesses can use creative marketing campaigns like the Palmolive Shower to advertise their products and increase brand awareness. - **Outdoor Advertising:** Outdoor advertising companies can create interactive billboards that generate buzz and attract attention for their clients. - **Fashion and Modeling:** Fashion and modeling companies can incorporate creative publicity stunts like the Palmolive Shower into their advertising campaigns to increase interest and engagement from potential customers. ## Related on Trend Hunter - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Multisensory Bathroom Activations](https://www.trendhunter.com/trends/pal-recuerdo.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md)