# Sun-Drenched Sweetheart Editorials Palma Louise Wright Photographs Lauren Bennett for Mamadoux By Vasiliki Marapas | Published 2014-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/palma-louise-wright References: [c-heads](http://www.c-heads.com/2014/05/07/exclusive-lauren-bennett-by-palma-wright/) & [facebook](https://www.facebook.com/IfSheWasARave) Palma Louise Wright is a one-woman wonder who does fashion styling, hair and makeup and photography. After scouting G.R.L.'s Lauren Bennet at Coachella, Wright was determined to shoot her for Mamadoux. Wright was convinced the platinum blonde beauty's California girl look would be perfect to showcase Elliot Beach's handmade pieces. The shoot encompasses an iconic 90s supermodel vibe, with Bennet switching between two looks. In some shots, she rocks dark lips, bold prints and vivid furs. Her other look couldn't be more opposite, with Bennet sporting a retro blonde ponytail, dewy makeup and a peek-a-boo crochet bikini. Whether you prefer her dramatic, borderline gothic look or her light-hearted girl-next-door vibe, you won't be able to help falling in love with Bennet. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Handmade Fashion:** Elliot Beach's handmade pieces featured in the shoot present an opportunity for the fashion industry to embrace small-batch, bespoke items. - **Retro Beauty:** Bennet's retro blonde ponytail and dewy makeup look showcases a trend for the beauty industry to revisit and reinvent classic beauty looks. - **90s Nostalgia:** The iconic 90s supermodel vibe in the shoot presents an opportunity for the fashion industry to capitalize on the popularity of nostalgic and vintage styles. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate handmade and bespoke elements into their production process, as well as draw on the nostalgia of iconic styles from past decades for inspiration. - **Beauty:** Beauty brands can develop and market products that encourage a return to classic beauty looks with a modern twist, as demonstrated by Bennet's retro-inspired makeup. - **Photography:** Photographers can incorporate retro styles and nostalgia into their work, as well as seek out models and subjects who embrace and embody iconic looks from past decades. ## Related on Trend Hunter - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)