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# African Tree Tapping Photographs
This Series Captures Nambian Men Scaling Trees for Palm Wine Sap

By Erica Francis | Published 2016-08-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/palm-wine
References: [designboom](http://www.designboom.com/art/design-indaba-photographer-kyle-weeks-palm-wine-collectors-08-09-2016/) & [kyleweeksphoto](http://www.kyleweeksphoto.com/)

Cape Town-based photographer Kyle Weeks' 'Palm Wine Collectors' series is a beautiful [visual documentary](https://www.trendhunter.com/trends/still-life-1) of a historical practice in Namibia. Set in the Kunene Region, the images are crisp with a slightly muted tone that mimics a painting. The shots capture Namibian men as they climb up to the top of palm trees to tap on the trunk to collect a milky substance that creates the wine. The tappers documented all descend from the Himba tribe, a culture that sees palm wine collecting as a traditional part of life. The practice is rather dangerous due to the heights the men scale in order to access the sap -- palm wine collecting in this manner is actually illegal in Namibia.

Kyle Week sheds light on African cultures through his work in a captivating way that would appeal to all nomads and worldly consumers.

Photo Credits: [designboom](http://www.designboom.com/art/design-indaba-photographer-kyle-weeks-palm-wine-collectors-08-09-2016/), [kyleweeksphoto](http://www.kyleweeksphoto.com/)

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 7% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Cultural Preservation:** The practice of tapping trees for palm wine in Namibia presents a disruptive innovation opportunity for industries concerned with cultural preservation.
- **Sustainable Extraction:** Sustainable extraction and usage of tree sap presents opportunities for innovation in the food and beverage industry.
- **Photographic Documentation:** The trend towards using photography to document unique cultural practices could disrupt the way travel and adventure industries sell and market their products.

### Sectors Adopting This

- **Food and Beverage:** The palm wine extraction process presents opportunities for businesses in the food and beverage industry to create new and unique products.
- **Travel and Adventure:** Documenting cultural practices through photography presents opportunities for the travel and adventure industry to create unique experiences for their consumers.
- **Art and Photography:** The emerging trend of using photography as a medium for cultural documentation presents opportunities for growth in the art and photography industry.

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