# Palm Oil-Free Beauty Kits Bloomtown's Cruelty-Free Kit Protects Animals and the Environment By Laura McQuarrie | Published 2017-12-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/palm-oil-free References: [bloomtown](https://bloomtown.co.uk/products/the-ultimate-go-cruelty-free-set) Ethical beauty brand Bloomtown prides itself on being vegan, 100% palm oil-free and cruelty-free, offering a range of alternative personal care and cosmetic products that are kinder to people, animals and the environment. Palm oil and its derivatives can be found in everyday skincare and makeup products, but many consumers fail to realize that the clearing of tropical forests for palm oil plantations causes a loss or biodiversity, damages habitats and threatens endangered species, including orangutans, tigers, elephants and rhinos. To make it easy for consumers to go palm oil-free, Bloomtown assembled 'The Ultimate "Go Palm Oil-Free" Kit,' which includes a hand and body wash, a [vegan lip balm](https://www.trendhunter.com/trends/endangered-animal-lip-balm), a [roll-on infused oil](https://www.trendhunter.com/trends/red-velvet-body-oil), a soothing Himalayan salt soak and more. In all, the products included in the kit are [cruelty-free and sustainable](https://www.trendhunter.com/trends/skincare-makeup), as well as free from parabens, petrochemicals and synthetic colors. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Palm-oil-free Beauty:** The rise of ethical and environmentally conscious beauty products that do not contain palm oil. - **Cruelty-free Cosmetics:** The increasing demand for personal care products that are not tested on animals and do not contain animal-derived ingredients. - **Sustainable Personal Care:** The trend towards eco-friendly and sustainable personal care products that incorporate natural, biodegradable, and ethically-sourced ingredients. ### Where This Applies - **Beauty and Personal Care:** The industry that encompasses cosmetics, skin and body care, and other personal hygiene products. - **Eco-friendly Products:** The industry that focuses on creating products that are environmentally responsible and sustainable. - **Animal Rights:** The industry that advocates for animal rights and promotes cruelty-free alternatives in personal care and cosmetics. ## Related on Trend Hunter - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md)