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# Sustainable Palm Leather Rugs
Tjeerd Veenhoven's Chic Handmade Rugs Boast a Cruelty-Free Material

By Kalin Ned | Published 2018-11-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/palm-leather
References: [dezeen](https://www.dezeen.com/2018/11/16/palm-leather-vegan-rugs-tjeerd-veenhoven/) & [tjeerdveenhoven](http://www.tjeerdveenhoven.com/)

Tjeerd Veenhoven is a Dutch designer who has been relentlessly experimenting with palm leather to provide a [viable alternative to animal skin](https://www.trendhunter.com/trends/leather-alternative-1) on the market. Although the leaves tend to be brittle, the creative treats them with glycerin and water to "make [them] nice and soft."

Tjeerd Veenhoven produces a [series of rugs](https://www.trendhunter.com/trends/carbon-negative-area-rug) that are strikingly elegant and interesting in their minimalist appearance. While the material causes the floor covers to have a rustic style to a certain extent, the intricate texture will definitely cause consumers to do a double take.

For his palm leather rugs, Tjeerd Veenhoven lays strips of the fabric onto a [woven base](https://www.trendhunter.com/trends/matter-colection). The unique pattern of each piece is created from the inconsistencies and folds in the material itself. Each rug is handmade and one-of-a-kind.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 51% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Materials:** Exploring the use of alternative materials, such as palm leather, for eco-friendly products can disrupt traditional material industries.
- **Handmade Products:** Increasing demand for unique, one-of-a-kind products like Tjeerd Veenhoven's palm leather rugs, creates opportunities for small businesses and artisans to innovate in the handmade product industry.
- **Minimalist Aesthetic:** Simple and elegant designs like Veenhoven's palm leather rugs can inspire product designers in the interior decorating and home goods industries to create their own minimalist aesthetics.

### Sectors Adopting This

- **Textile Industry:** Manufacturers in the textile industry can capitalize on the use of sustainable materials, like palm leather, in their fashion and home goods products.
- **Eco-friendly Products:** The market for sustainable and eco-friendly products continues to grow, providing an opportunity for businesses to differentiate themselves by using innovative materials like palm leather.
- **Interior Decorating:** Designers and businesses in the interior decorating industry can offer unique and eco-friendly decor options such as Tjeerd Veenhoven's palm leather rugs to appeal to environmentally conscious consumers.

## Related on Trend Hunter

- [Eye-Catching Designer Rugs](https://www.trendhunter.com/trends/designer-rug.md)
- [Drought-Awareness Rug Designs](https://www.trendhunter.com/trends/dryland-rug.md)
- [Luxurious Hand-Knotted Rugs](https://www.trendhunter.com/trends/mojave.md)
- [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md)
- [Jute Rug Hotel Furnishings](https://www.trendhunter.com/trends/le-petit-pali.md)
- [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md)
- [Desert-Inspired Floor Coverings](https://www.trendhunter.com/trends/dune-rug.md)
- [Hand-Knotted Neutral Rugs](https://www.trendhunter.com/trends/home-and-soul.md)
- [Sustainable Rug Exhibitions](https://www.trendhunter.com/trends/fellow-metamorphosis-of-a-rug.md)
