# Non-Dairy Cold Brew Cartons Palm & Bean's Shelf-Stable Cold Brew Coffee Features Coconut Milk By Laura McQuarrie | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/palm-bean References: [prnewswire](https://www.prnewswire.com/news-releases/palm--bean-cold-brew-coffee-expands-southern-california-distribution-300629124.html) & [palmandbean](https://www.palmandbean.com/) [Palm & Bean's](https://www.trendhunter.com/trends/palm-angels-fw26-lost-frames) Cold Brew Coffee with Coconut Milk is launching as the first dairy-free, shelf-stable ready-to-drink specialty coffee. The product is made with certified fair trade cold brew coffee and packaged in a conveniently portable Tetra Pak container for grab-and-go enjoyment. With the rise of both coffee culture and plant-based beverages, Palm & Bean identified an opportunity to expand the [dairy-free options in the coffee category](https://www.trendhunter.com/trends/iced-coffee-range). As Palm & Bean co-founder Marty Molina says: "We feel almond or soy milk tends to overpower the cold brew coffee flavor notes. Coconut milk is a naturally terrific creamer for coffee, it complements and enhances the coffee and delivers healthy fats, potassium and just the right amount of sweetness." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Non-dairy Cold Brew:** The increasing demand for plant-based beverages presents an opportunity for more non-dairy coffee options. - **Shelf-stable Cold Brew:** Conveniently packaged and portable cold brew products can disrupt the traditional coffee market. - **Fair Trade Certification:** Consumers are increasingly seeking ethically-sourced products creating a market for companies to focus on fair trade certification. ### Sectors Adopting This - **Specialty Coffee:** Specialty coffee brands can expand their offerings to include non-dairy cold brew options, appealing to the growing plant-based beverage market. - **Packaging:** Companies can focus on packaging innovations that allow for shelf-stable, ready-to-drink coffee products, providing a more convenient and portable option for consumers. - **Fair Trade Agriculture:** This trend highlights the growing importance of fair trade certification in the agriculture industry, allowing companies to cater to consumer demand for ethically-sourced products. ## Related on Trend Hunter - [Coffee-Focused Coconut Milks](https://www.trendhunter.com/trends/rude-health-barista-coconut.md) - [Dairy-Free Cold Brew Desserts](https://www.trendhunter.com/trends/so-delicious-x-stok-cold-brew-coffee.md) - [Creamy Coconut Barista Milks](https://www.trendhunter.com/trends/califia-farms-coconut-barista-blend.md) - [Dairy-Free Latte Desserts](https://www.trendhunter.com/trends/melvados-x-prefer.md) - [Premixed Cold Brew Coffees](https://www.trendhunter.com/trends/creamy-cold-brew.md) - [Barista-Approved Milk Substitutes](https://www.trendhunter.com/trends/vita-coco.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Dairy-Free Cold Coffee Creamers](https://www.trendhunter.com/trends/caf-mixers.md) - [Instant Dairy-Free Latte Pods](https://www.trendhunter.com/trends/coconut-cream-latte-pod.md)