# Unsweetened Tropical Coolers Palm Bay Zero Comes in Three Refreshing Flavors By Riley von Niessen | Published 2020-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/palm-bay-zero References: [instagram](https://www.instagram.com/palmbayspritz/) Palm Bay, the Canadian liquor label owned by [Mike's Beverage Company](https://www.trendhunter.com/trends/mikes-harder-lemonade) that's well known for its vodka-based coolers, recently expanded its product range to introduce a trio of three new flavors that are a part of its Zero range. Palm Bay Zero boasts the same great tropical flavor that consumers love the brand for, but have [no sugar, carbs, or sweeteners](https://www.trendhunter.com/trends/somersby-zero). The new flavors include Key Lime Cherry, Tangerine Mist, and Blackberry Lemon. The refreshing coolers are [lightly carbonated](https://www.trendhunter.com/trends/zero-sugar-lemon) and boast a subtle tart taste, making them the perfect accompaniment to hot summer days. Palm Bay Zero is available from participating retailers in Canada, and can also be purchased in party packs that include all three flavors. Image Credit: LiquorMarts.ca ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sugar-free Beverages:** Palm Bay Zero's release of unsweetened tropical coolers taps into the growing trend of sugar-free beverages. - **Low-carb Drinks:** Palm Bay Zero's zero carb content caters to the increasing demand for low-carb drinks among health-conscious consumers. - **Flavored Sparkling Water:** Palm Bay Zero's lightly carbonated and subtly tart flavors align with the rising popularity of flavored sparkling water. ### Who This Affects Most - **Beverage Industry:** The unsweetened tropical coolers by Palm Bay Zero offer opportunities for disruptive innovation in the beverage industry, catering to the growing demand for sugar-free and low-carb options. - **Health and Wellness Industry:** Palm Bay Zero's zero sugar and carb content aligns with the health and wellness industry's focus on offering healthier alternatives to traditional beverages. - **Alcohol Industry:** The introduction of Palm Bay Zero's refreshing flavors presents an opportunity for disruptive innovation in the alcohol industry, targeting consumers who seek flavorful and refreshing non-alcoholic options. ## Related on Trend Hunter - [Zero-Sugar Juice Ranges](https://www.trendhunter.com/trends/tropicana-zero-sugar-juice.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Refreshing Finnish Cocktails](https://www.trendhunter.com/trends/zero-sugar-variety-pack.md) - [Tea-Based Mocktails](https://www.trendhunter.com/trends/luna-bay-0.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md)