# Globe-Inspired Beer Displays This Pallet Display for Heineken Matches the Brand's Imagery By Rebecca Byers | Published 2015-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pallet-display References: [behance.net](https://www.behance.net/gallery/15540645/Heineken-pallet) This awe-inspired pallet display for [Heineken](https://www.trendhunter.com/trends/heineken-billboard) was designed by Moscow-based designer Evgeniya Amelina. The form itself relates well to the brand's worldly branding scheme that previously saw the names of international cities appear on Heineken bottles. The green-tinged display is a 360-degree view of the product and showcases a variety of Heineken sizes. The dynamic orb-shaped display recalls images of globes and speaks to the brand's reputation as the world's most international premium beer. Also referenced in the pallet display is the [brand's green imagery](https://www.trendhunter.com/trends/heineken-ireland) and the red star that is arguably the most recognizable element of [Heineken's logo](https://www.trendhunter.com/trends/heineken-meet-the-chillers). The pallet display for Heineken by Evgeniya Amelina speaks to the effectiveness of cohesive branding schemes across packaging, traditional advertising and point-of-sale merchandising efforts. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Globe-inspired Beer Displays:** Disruptive Innovation Opportunity: Explore the use of innovative, globe-inspired displays in the beer industry to enhance branding and attract consumers. - **360-degree Product Displays:** Disruptive Innovation Opportunity: Implement immersive, 360-degree product displays in various industries to create unique and engaging experiences for customers. - **Cohesive Branding Schemes:** Disruptive Innovation Opportunity: Develop comprehensive and cohesive branding schemes that integrate packaging, traditional advertising, and point-of-sale merchandising to enhance brand recognition and consumer loyalty. ### Where This Applies - **Beer Industry:** Disruptive Innovation Opportunity: Explore innovative approaches to beer displays and packaging to create memorable brand experiences and stand out in a competitive market. - **Retail Industry:** Disruptive Innovation Opportunity: Adopt immersive and visually appealing product displays in retail settings to capture customer attention, drive sales, and differentiate from competitors. - **Marketing Industry:** Disruptive Innovation Opportunity: Integrate cohesive branding strategies across different marketing channels to elevate brand messaging and create a consistent brand identity. ## Related on Trend Hunter - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)