# Retro Denim-Crafted Sneakers PUMA Unveils a Pair of Frilly Palermo Denim Sneakers By Amy Duong | Published 2024-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/palermo-denim References: [highsnobiety](https://www.highsnobiety.com/p/atmos-puma-palermo-denim/)  [PUMA](https://www.trendhunter.com/trends/avanti-ls) unveils a new variation of its iconic [Palermo](https://www.trendhunter.com/trends/hajime-sorayama-2) sneaker model in the form of the Palermo Denim. The latest is made in collaboration with Japanese retailer brand atmos. The two bring forth an unconventional theme to the classic training footwear. The upper is made with a T-toe construction with a retro theme and it is made with denim sewn down along with a contrasting tonal thread in orange -- this is done as it is normally found on jeans. Notably, the lacing system is also spotlighted as it is made from a [soft and dainty lace fabrication](https://www.trendhunter.com/trends/lace-pearls). Notably, for those who prefer traditional laces, it does come with a spare set to be changed around. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 48% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro-fashion Revival:** Embracing vintage styles, brands are integrating retro themes with modern fashion, breathing new life into classic apparel. - **Denim-inspired Footwear:** Innovative shoe designs are now incorporating denim and jeans-inspired elements, blending casual wear with sports apparel. - **Collaborative Design Partnerships:** Collaborations between global brands and niche retailers are creating unique, hybrid products that merge diverse design philosophies. ### Where This Applies - **Fashion Retail:** Fashion brands are tapping into nostalgia-driven consumer preferences by introducing retro-themed clothing and accessories. - **Sportswear:** The sportswear industry is expanding its design boundaries by integrating unconventional materials like denim into athletic footwear. - **Collaborative Marketing:** Businesses are leveraging strategic partnerships to cross-pollinate brand identities and draw upon each other's market strengths. ## Related on Trend Hunter - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Denim Suede Sneakers](https://www.trendhunter.com/trends/atmos-and-adidas.md) - [Split-Toe Suede Sneakers](https://www.trendhunter.com/trends/puma-x-le-pre.md) - [Denim-Made Lifestyle Sneakers](https://www.trendhunter.com/trends/sambae.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Leather Heritage Sneakers](https://www.trendhunter.com/trends/puma-suede-modern.md) - [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md)