# Frozen Paleo Waffles Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle By Laura McQuarrie | Published 2018-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paleo-waffles References: [prnewswire](https://www.prnewswire.com/news-releases/birch-benders-to-debut-premium-frozen-waffle-line-nationwide-300610526.html) & [birchbenders](https://birchbenders.com/) [Birch Benders](https://www.trendhunter.com/trends/birch-benders-cookies) makes a range of different pancake and waffle mixes that satisfy the needs of different food tribes, but it is now introducing a new frozen waffle line that includes paleo waffles. The waffles are made in Belgium with simple ingredients and a texture that is said to be "crispy on the outside, fluffy on the inside." As the brand found its Paleo Pancake & Waffle Mix to be a best-seller, it created a frozen version so that consumers may easily enjoy the taste of tiger nut, cassava and coconut flours as a quick breakfast or even an on-the-go snack. At Natural Products Expo West, Birch Benders also revealed some other products that will be part of its new frozen waffle line, including varieties like Homestyle, Buttermilk and Protein. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Paleo Food:** Opportunity to disrupt the frozen food industry by offering innovative and healthy paleo food options like frozen waffles. - **Convenient Breakfast:** Opportunity to disrupt the breakfast market by providing easy and convenient frozen breakfast options like paleo toaster waffles. - **Alternative Flours:** Opportunity to disrupt the traditional pancake and waffle market by incorporating alternative flours like tiger nut, cassava, and coconut flours. ### Who This Affects Most - **Frozen Food:** Disrupt the frozen food industry with a focus on offering paleo-friendly options like frozen waffles. - **Breakfast Food:** Transform the breakfast market with convenient and healthy options like frozen paleo toaster waffles. - **Baking Mixes:** Innovate the baking mixes industry by incorporating alternative flours like tiger nut, cassava, and coconut flours into pancake and waffle mixes. ## Related on Trend Hunter - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md) - [Vegan-Friendly Toaster Waffles](https://www.trendhunter.com/trends/frozen-vegan-toaster-waffles.md) - [Cereal-Inspired Frozen Waffles](https://www.trendhunter.com/trends/pebbles-waffles.md) - [Homestyle Cassava Waffles](https://www.trendhunter.com/trends/rootsy.md) - [Thaw-and-Serve Waffle Products](https://www.trendhunter.com/trends/pillsbury-belgianstyle-waffle-carrier.md) - [Savory Whole Grain Waffles](https://www.trendhunter.com/trends/new-whole-grain-waffles.md) - [Protein-Rich Frozen Waffles](https://www.trendhunter.com/trends/premier-protein-frozen-pancakes.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md)