# Caveman Skin Care This Beauty Brand Proves the Paleo Lifestyle Now Extends Past Diet to Skin Care By Alyson Wyers | Published 2016-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paleo-lifestyle References: [refinery29](http://www.refinery29.com/paleo-skin-care) & [arazabeauty](http://arazabeauty.com/collections/skin-care) The Paleo lifestyle has been making waves for a while, most notably when it comes to diet. The caveman approach now goes beyond the grocery store to the beauty aisle, with companies like Araza Natural Beauty leading the charge. Some of their Paleo-certified products include the Light Illuminating Raw Beauty Oil made up of [cold-pressed organic oils](https://www.trendhunter.com/trends/rms-skincare) and the Organic Peppermint Luxe Lip Balm, which is ideal for winter weather. The Paleo lifestyle is characterized by unprocessed foods. This is perfect for people who are looking to establish a more [basic skin care routine](https://www.trendhunter.com/trends/practical-alchemy) or an alternative to toxin-containing cosmetics. Araza Natural Beauty also offers makeup, [eco-friendly bamboo makeup brushes](https://www.trendhunter.com/trends/skincare-makeup) and sample kits for those hesitant to commit. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 48% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Paleo Beauty:** The trend of developing beauty products with unprocessed ingredients and no toxins inspired by the Paleo lifestyle leads to new product innovations. - **Organic Skincare:** The growing interest in natural and organic skincare leads to innovative product formulations. - **Eco-friendly Makeup Tools:** The increasing demand for eco-friendly beauty tools prompts innovations in the design of makeup tools. ### Industries Being Reshaped - **Beauty and Personal Care:** Beauty and personal care industry is disrupted by the trend of Paleo beauty and organic skincare. - **Cosmetics:** Cosmetics market is disrupted by the trend towards using unprocessed ingredients and no toxins in beauty products. - **Sustainable Living:** The trend towards sustainable living is driving eco-friendly makeup tools that are environmentally friendly. ## Related on Trend Hunter - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Tallow-Based Skincare Balms](https://www.trendhunter.com/trends/tallow-based-skincare.md) - [Beef Tallow-Based Skincare Lines](https://www.trendhunter.com/trends/skincare-line-moo-elixir.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Tallow-Powered Clarifying Creams](https://www.trendhunter.com/trends/teen-acne-bundle.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md)