# Paleo Flour Blends King Arthur Flour's Paleo Baking Flour Helps to Make Grain-Free Goods By Laura McQuarrie | Published 2019-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paleo-flour References: [trndmonitor](https://trndmonitor.com/food-spotlight-king-arthur-flour-launches-new-paleo-baking-flour-and-gluten-free-single-serve-dessert-cups/) & [shop.kingarthurflour](https://shop.kingarthurflour.com/items/paleo-baking-flour-1-lb) Working with alternative kinds of flour in the kitchen can be tricky but products like [King Arthur Flour's](https://www.trendhunter.com/trends/new-keto-mixes) paleo flour are expressly created to support [grain-free baking](https://www.trendhunter.com/trends/naan-pretzels). The Paleo Baking Flour is made with a mix of [almond, cassava and coconut flours](https://www.trendhunter.com/trends/rootsy), so that it can be used as an equal substitute for conventional all-purpose flour in non-yeasted recipes. The nutrient-rich baking flour boasts four grams of protein and fiber per serving and is free from preservatives. Every ingredient in the Paleo Baking Flour serves a purpose—while cassava flour adds viscosity to recipes, coconut flour helps to thicken batters and doughs, and almond flour keeps baked goods moist and even fresher for longer. Image Credit: King Arthur Flour ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Grain-free Baking:** Companies can capitalize on the growing demand for grain-free baking by developing innovative paleo flour blends that offer comparable performance to traditional all-purpose flour. - **Alternative Flour:** The development of new and unique flour blends, such as King Arthur Flour's paleo flour, presents an opportunity for businesses to cater to consumers looking for healthier and gluten-free alternatives in their baking. - **Functional Ingredients:** By incorporating functional ingredients, like cassava flour, coconut flour, and almond flour, into baking products, companies can tap into the trend of health-conscious consumers seeking nutrient-rich alternatives without compromising taste and texture. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the use of alternative flour blends to create innovative and health-focused grain-free baking products that cater to the increasing demand for gluten-free and paleo options. - **Health and Wellness:** The health and wellness industry can leverage the popularity of grain-free and paleo baking trends by developing and promoting products that use functional ingredients like paleo flour to cater to consumers seeking healthier alternatives in their diet. - **Bakery:** The bakery industry can seize the opportunity presented by the paleo flour trend to offer customers a wider variety of grain-free and gluten-free options, expanding their product offerings to capture a growing market segment. ## Related on Trend Hunter - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/new-keto-mixes.md) - [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md) - [Allergen-Free Egg Substitutes](https://www.trendhunter.com/trends/ardent-mills.md)