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# Fossil-Brewed Beer
The Bone Dusters Paleo Ale is Made from Old Whales

By Jamie Danielle Munro | Published 2014-04-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/paleo-ale
References: [psfk](http://www.psfk.com/2014/04/fossil-beer.html) & [paleoquest.org](http://www.paleoquest.org/index.html)

The Bone Dusters Paleo Ale is made from an unlikely substance: fossils. The beer was brewed by Paleo Quest, who wanted to shed light on science in a fun way. Considering the company is actually a non-profit, this is a great way to get people talking and enjoy a drink at the same time.

Sticking to the brand's do-good initiatives, the non-profit will be donating the proceeds for schools that need science equipment. At least the people ordering the beer will know that every sip is going to a good cause. The real question is, how does this beer actually taste? Those that are looking to try it can go to the [Lost Rhino Brewing Company](https://www.trendhunter.com/trends/brewdog-planet-pale) in Ashburn, VA, which is where this beer is being sold.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 14% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Fossil-focused Products:** Using fossils as a unique ingredient in consumer products to spark conversation and attract attention.
- **Non-profit Product Collaborations:** Partnering with nonprofit organizations to create products that raise funds and awareness for their causes.
- **Science-inspired Beverages:** Creating drinks that incorporate scientific elements or themes to make science more accessible and enjoyable to the general public.

### Where This Applies

- **Brewing:** Innovating with unexpected or unique ingredients to create standout and attention-grabbing craft beers.
- **Non-profit:** Partnering with for-profit companies to create products that raise funds and awareness for their nonprofit causes.
- **Education:** Partnering with non-profits to provide science equipment for schools in need while creating unusual opportunities for science education and engagement.

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- [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md)
- [Collaborative Collegiate Beers](https://www.trendhunter.com/trends/delicious-pale-ale.md)
- [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md)
