# Awareness-Raising Blouses This Pale Pink Shirt Supports Breast Cancer Awareness Month By Katherine Pendrill | Published 2015-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pale-pink-shirt References: [bustle](http://www.bustle.com/articles/115994-support-breast-cancer-awareness-with-rebecca-taylors-pink-blouse-photo) & [instyle](http://www.instyle.com/news/rebecca-taylor-breast-cancer-awareness-top) Rebecca Taylor recently designed a pale pink shirt for a good cause. October is Breast Cancer Awareness Month and many brands have showed support for the cause by coating products in a layer of pink. The latest designer to show support for the initiative is Rebecca Taylor. To support 'The [Triple Negative Breast Cancer Foundation](https://www.trendhunter.com/trends/triple-paste-eczema-care) (TNBCF),' Taylor designed a pink off-the-shoulder blouse. Unlike other charities, TNBCF supports research for a more rare form of breast cancer. The dainty blouse helps consumers look stylish and support cancer research at the same time. While Taylor's pale pink shirt is perfect for the office or a night out, there are other products that also help support cancer research. From [rose-colored sneakers](https://www.trendhunter.com/trends/project-pink-slide) to [fruity pink yogurts](https://www.trendhunter.com/trends/unilever-pink-packaging), there are a number of ways for consumers to support Breast Cancer Awareness Month. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness Products:** Opportunity for businesses to create products that support breast cancer research and raise awareness during Breast Cancer Awareness Month. - **Charity-inspired Fashion:** Disruptive innovation opportunity to design fashionable clothing items that benefit charitable causes and raise awareness. - **Cause Marketing Initiatives:** Opportunity for businesses to align with social causes and leverage their products and services to support important issues like breast cancer research. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can incorporate charitable elements into their product offerings, such as designing clothing items that support breast cancer research and awareness. - **Food and Beverage:** Food and beverage companies can create pink-themed products or pledge a percentage of their sales to breast cancer research during Breast Cancer Awareness Month. - **Cause Marketing Agencies:** Agencies specialized in cause marketing can work with brands to develop strategies and campaigns that support breast cancer research and raise awareness. ## Related on Trend Hunter - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md)