# Seaside Pale Ale Packaging The William Street Beer Co is a New Microbrewery with Style By Rebecca Byers | Published 2015-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pale-ale References: [lovelypackage](http://lovelypackage.com/william-street-beer-co/) & [freshlypackaged](http://www.freshlypackaged.com/portfolio/william-street-beer-co/) The [William Street Beer Co](https://www.trendhunter.com/trends/william-white-meats-and-quornpro) is a new craft brewery located in Cobourg, Ontario boasting a dynamic range of package designs for its line that includes a pale ale and amber ale. Created by [Freshly Packaged](https://www.trendhunter.com/trends/meal-plans-for-runners), the bottles and cans for the range of William Street brews project a romanticized maritime theme that includes a fox, seagull and mermaids. The idyllic branding features marine-inspired animated characters like the seagull bearing a Wes Anderson-esque red toque and turtleneck present on the Cliff Top Pale Ale cans. Other varieties in the William Street Beer Co range that boast particularly interesting bottle designs include the [White Sail Wheat](https://www.trendhunter.com/trends/white-pine), which comes wrapped in netting and pipe-smoking fish on the North Shore Blonde Ale bottle. The entire range of packaging is inspired by the town of Cobourg's marine heritage. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Range of Package Designs:** Opportunity for customized packaging and unique design elements to differentiate products in competitive industries. - **Romanticized Maritime Theme:** Opportunity for utilizing nostalgia and sentimentality to create unique brand identities that stand out in crowded markets. - **Marine-inspired Animated Characters:** Opportunity for using illustrations or animations as a way to tell a story and evoke emotions through branding. ### Where This Applies - **Craft Beer:** Opportunity for breweries to differentiate themselves through creative packaging and design, playing up locality and story. - **Food and Beverage:** Opportunity for food and beverage brands to use packaging as a canvas for creative expression and storytelling. - **Tourism:** Opportunity for tourist destinations to use nostalgia and local heritage as branding tools, appealing to customers' desire for unique experiences. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)