# Beer-Inspired Leather Shoes Todd Snyder and New Balance Introduce the Pale Ale 990 Casual Sneakers By Amy Duong | Published 2018-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pale-ale-990 References: [hypebeast](https://hypebeast.com/2018/10/new-balance-990-pale-ale-todd-snyder) & [toddsnyder](https://www.toddsnyder.com/products/new-balance-us990-x-todd-snyder-sail) Todd [Snyder](https://www.trendhunter.com/trends/todd-snyder-x-unimatic-modello-quattro-u4-gmt) works in collaboration with footwear label New Balance for the sixth time on debuting the new Pale Ale 990 sneakers. The limited edition footwear model draws inspiration from Snyder's favorite cold brew drink and it is translated through its tonal scheme. It is predominantly cream across its uppers with some contrasting details finished in gray and brown. The sneakers are constructed in the US and are limited to only 200 pairs. The Pale Ale [990 sneakers' cream uppers are constructed](https://www.trendhunter.com/trends/990v6-made-in-usa) from vegetable-tanned leather materials and they incorporate the [ENCAP](https://www.trendhunter.com/trends/celestial-blue) technology on their soles. Additional details include their tonal lacing system and outsole crafted from rubber. The shoes are now available for purchase online at Todd Snyder. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Craft-inspired Fashion:** As consumers increasingly appreciate unique design, fashion and product designers can find innovative inspiration by looking at offerings from the craft food and beverage industry. - **Collaborative Design:** Taking inspiration from other industries and partnering with other respected brands in the design process can create unique and exclusive products that appeal to a specific niche market. - **Sustainable Style:** Using natural materials and sustainable manufacturing processes can offer a unique selling point to eco-conscious consumers looking for products that fit their values. ### Where This Applies - **Footwear:** In an oversaturated market, footwear brands can differentiate themselves by seeking inspiration from outside sources and collaborating with other respected brands in creating unique, limited edition products. - **Craft Food and Beverage:** With consumers increasingly appreciating unique and quirky products, the craft food and beverage industry can serve as a valuable source for inspiration in fashion and product design. - **Sustainability:** By using materials and manufacturing processes that are sustainable, fashion and product designers can appeal to the eco-conscious consumer and create unique selling points for their products. ## Related on Trend Hunter - [Wine-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/brut.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md) - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Bold Suede Sneakers](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md) - [Neutral Tonal Summer Loafers](https://www.trendhunter.com/trends/1906l-3.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md)