# Powdered Alcoholic Drinks The Newest Liquor Store Product is Called Palcohol By Jennifer Paul | Published 2014-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/palcohol References: [huffingtonpost](http://www.huffingtonpost.com/2014/04/21/powdered-alcohol-palcohol_n_5185944.html?&ncid=tweetlnkushpmg00000067) & [palcohol](http://www.palcohol.com/home.html) Powdered alcohol or ‘Palcohol’ as it will be called on the shelf could be in a liquor store near you very soon. Palcohol has been approved by the Federal Government, which means it could very well be on store shelves in the near future. Do not be mistaken: the powdered alcohol should not be snorted. It has been purposely constructed so that more pain would come from snorting the powder than you would gain. Palcohol is used with water, just like any other [powdered drink packet](https://www.trendhunter.com/trends/powdered-drink-mixes1). It can also be [sprinkled on food](https://www.trendhunter.com/trends/popworks-x-malibu-snack) if you desire. Palcohol, when made correctl,y has just as much alcohol as any [regular mixed drink](https://www.trendhunter.com/trends/portable-cocktail-packets) you would make yourself or obtain while out on the town. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Powdered Alcoholic Drinks:** Disruptive innovation opportunity: Explore the development of new flavors and packaging formats for powdered alcoholic drinks to cater to the growing demand for convenient and portable alcohol options. - **Federal Government Approval:** Disruptive innovation opportunity: Create a platform or service to help other beverage companies navigate the process of obtaining government approval for new and innovative products. - **Alcohol Delivery Services:** Disruptive innovation opportunity: Develop a business model for delivering powdered alcoholic drinks directly to consumers' doorsteps, providing convenience and expanding access to this unique beverage option. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity: Collaborate with mixologists and beverage experts to develop innovative powdered alcoholic drink recipes that offer unique flavor profiles and experiences. - **Packaging:** Disruptive innovation opportunity: Explore sustainable and eco-friendly packaging solutions for powdered alcoholic drinks to align with consumers' increasing focus on environmental consciousness. - **Food and Snacks:** Disruptive innovation opportunity: Partner with food manufacturers to create innovative food products infused with powdered alcoholic drinks, offering a new way for consumers to enjoy both food and alcohol simultaneously. ## Related on Trend Hunter - [Fruity Cocktail Pouches](https://www.trendhunter.com/trends/holla-spirits.md) - [Kava-Based Powdered Mixes](https://www.trendhunter.com/trends/psychedelic-good-mood-mix.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Kava-Forward Powdered Mixes](https://www.trendhunter.com/trends/kava-powder-mix.md) - [Ready-to-Mix Electrolyte Powders](https://www.trendhunter.com/trends/electrolit-powders.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Alcohol-Infused Whipped Creams](https://www.trendhunter.com/trends/alcoholinfused-whipped-creams.md) - [American Liquor-Infused Whipped Creams](https://www.trendhunter.com/trends/liquor-whipped-cream.md)