# Gen Z Waffle Campaigns The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari By Kanesa D | Published 2024-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/palak-tiwari References: [business-standard](https://www.business-standard.com/content/press-releases-ani/the-belgian-waffle-co-launches-hunt-for-the-coolest-fans-campaign-with-gen-z-star-palak-tiwari-124022800267_1.html) & [thebelgianwaffle.co](https://thebelgianwaffle.co/)  The Belgian Waffle Co, an Indian waffle franchise, is launching the new 'Hunt for the Coolest Fans' campaign, recruiting [Gen Z](https://www.trendhunter.com/trends/coolberg) celebrity Palak Tiwari. Tiwari was selected due to her bubbly personality and reputation among Gen Z consumers, making her the ideal choice for a marketing campaign to engage this audience. The #MyWaffleMove contest is designed to offer participants an exciting opportunity to win attractive prizes, including the highly coveted iPhone 15, premium [Bose](https://www.trendhunter.com/trends/crusher-1080-anc) Headphones, stylish Boat Smartwatches, and over 1000 vouchers by simply sharing a creative way to eat waffles using the #MyWaffleMove hashtag. The campaign features visual imagery and a video of Tiwari indulging in a Triple Chocolate Waff-Wich, one of The Belgian Waffle Co's menu items. Image Credit: The Belgian Waffle Co ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 42% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Gen Z Marketing Campaigns:** Creating targeted campaigns towards Generation Z consumers using popular influencers and engaging contests. - **Social Media Influencer Partnerships:** Leveraging the social media influence of celebrities to reach a younger audience and generate brand awareness. - **Interactive Contest Campaigns:** Utilizing interactive contests with valuable prizes to increase consumer engagement and loyalty. ### Industries Being Reshaped - **Food and Beverage:** Exploring innovative marketing strategies in the food and beverage industry to appeal to younger demographics. - **Social Media Marketing:** Enhancing marketing efforts through strategic collaborations with influencers in the social media marketing sector. - **Retail and Consumer Goods:** Implementing engaging contest campaigns in the retail and consumer goods sector to drive brand recognition and customer participation. ## Related on Trend Hunter - [Indian Gen Z Beverage Campaigns](https://www.trendhunter.com/trends/coolberg.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Gen Z-Focused Hotel Campaigns](https://www.trendhunter.com/trends/hyatt.md) - [Suggestive Spread Campaigns](https://www.trendhunter.com/trends/marmite-first-timers.md) - [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md)