# Sustainably-Designed Sneakers The New 'Palace x adidas UltraBOOST 21' is Made From Ocean Plastics By Niko Pajkovic | Published 2021-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/palace-x-adidas-ultraboost-21 References: [modern-notoriety](https://www.modern-notoriety.com/palace-adidas-running-ultraboost-21-fw21-collection-release-date/) & [youtu.be](https://youtu.be/PzMz2dfHHpc) London-based streetwear brand [Palace](https://www.trendhunter.com/trends/palace-and-salomon) has teamed up with [adidas](https://www.trendhunter.com/trends/zx-10000-sneaker) to launch a new Fall/Winter running collection, which includes the sustainably designed 'Palace x adidas UltraBOOST 21.' Previously, these two brands had collaborated on a unique, yoga-inspired collection dubbed 'Palaste.' While that collection focused on relaxed fits and wellness-focused themes, this new collection turned its attention to high-performance runners and eco-friendly designs. The new collection includes two versions of the UltraBOOST 21, both of which boast an 81% 'Primeblue' upper construction. According to the company, 'Primeblue' is a recyclable yarn material made with a minimum of 50% [Parley Ocean Plastic](https://www.trendhunter.com/trends/4dfwd-1). In addition to the new sneakers, the collection also presents a variety of hats and socks, all delivered in black or white versions with Palace's signature vibrant patterns and motifs. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** The trend of using eco-friendly materials in fashion accessories is opening up new opportunities for sustainable innovation. - **Athleisure Wear:** The athleisure wear trend is driving collaboration between sports and fashion brands to create high-performing yet fashionable apparel and shoes. - **Circular Economy:** The use of recycled materials such as Parley Ocean Plastic in products is promoting the concept of circular economy, thereby emerging as a disruptive innovation opportunity. ### Who This Affects Most - **Sports Apparel and Footwear:** The sports apparel and footwear industry is set to emerge as a key area of innovation for sustainable and eco-friendly fashion. - **Fashion Accessories:** The use of sustainable materials in fashion accessories such as hats and socks is opening up new potential for eco-friendly innovation in the fashion industry. - **Environmental Sustainability:** The trend of creating sustainable products is driving innovation in environmental sustainability practices and creating opportunities for companies to adopt a more environmentally conscious approach. ## Related on Trend Hunter - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Earthy Tonal Rugged Sneakers](https://www.trendhunter.com/trends/zx-10000-sneaker.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md)