# Extensive Collaborative Kids Apparel Palace Gap is a Collaborative Effort Between Two Brands By Amy Duong | Published 2024-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/palace-gap References: [highsnobiety](https://www.highsnobiety.com/p/palace-gap-collab/)  London-based label Palace works together with Gap to present the aptly named [Palace Gap](https://www.trendhunter.com/trends/vivienne-westwood-and-palace) collection. The joint project is extensive and features 55 pieces in total. This also marks a milestone for Palace as this means that it is breaching into the realm of [kidswear](https://www.trendhunter.com/trends/zoo-york). The two imprints share a heritage of bringing forth self-expression and community through apparel that is inspired by the 90s and skate culture. Some of the designs include [Oxford](https://www.trendhunter.com/trends/churchs-fall-2026) shirts, varsity jackets, rugby jackets, cargo pants, logo hoodies, and more. Palace founder Lev Tanju states, “Collaborating with Gap made sense because a lot of us grew up skating in Gap gear in the 1990s. Gap was so cool to us then: clean, preppy, and all about the good American things like everyone being welcome. Gap put out so much iconic content in the era before it was called content and it’s been a real privilege for us to get to play in that space with them. And doing our first ever kids' collection with Gap — who make the best kids’ clothes — is really special for us.” Image Credit: Palace, GAP ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 40% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **EXTENSIVE COLLABORATIVE KIDS APPAREL:** Trend showcasing the growing popularity of collaborative kids' fashion collections with established and emerging brands. - **SKATE CULTURE INSPIRED DESIGNS:** Emerging trend of fashion collaborations drawing inspiration from 90s skate culture and streetwear aesthetics. - **HERITAGE-FOCUSED FASHION PARTNERSHIPS:** Rising trend of brands teaming up to merge heritage styles and values into modern apparel collections. ### Where This Applies - **FASHION & APPAREL:** Opportunity for fashion industry players to leverage collaborations and nostalgic design elements to reach new markets and connect with diverse consumer segments. - **RETAIL & E-COMMERCE:** Innovative approaches for retail businesses to enhance customer engagement through exclusive collaborative collections that cater to niche interests and generational aesthetics. - **MARKETING & BRANDING:** Potential avenues for brands to amplify brand storytelling by partnering with like-minded companies to create unique, limited-edition collections that resonate with consumers emotionally. ## Related on Trend Hunter - [Collaborative Lifestyle Streetwear](https://www.trendhunter.com/trends/madgappy.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [New York Streetwear Collections](https://www.trendhunter.com/trends/new-york-streetwear-collection.md) - [Winter-Ready Collaborative Streetwear](https://www.trendhunter.com/trends/palace-and-barbour.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md)