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# Skateboard-Branded Vodkas
The Palace Ciroc Bottle is Now Available for Sale

By Joey Haar | Published 2017-12-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/palace-ciroc
References: [highsnobiety](https://www.highsnobiety.com/p/palace-ciroc-release/)

While it's a seriously bad idea to skateboard after imbibing, the new Palace Ciroc bottle is great for skaters and fans who want to have a drink after shredding gnarly grinds. The branded bottle design is part of a partnership between the skateboarding company and the luxury alcohol brand, showing the power of [co-branding even in disparate industries](https://www.trendhunter.com/trends/dr-martens-x-palace).

The Palace Ciroc bottle features a [translucent blue glass finish](https://www.trendhunter.com/trends/collectible-spirits-bottle) and bold, repeating Palace logos across the entirety of the bottle. Ciroc's own brand is only printed once, toward the top of the bottle, but above that logo there's a blue glass orb embedded into the glass of the bottle, a design feature specific to Ciroc.

The Palace Ciroc vodka bottle is available online through Ciroc UK, with a limit of one per person.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 43% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Co-branding Partnerships:** The partnership between Palace and Ciroc demonstrates the potential for collaboration between different industries to create unique products.
- **Branded Packaging:** The Palace Ciroc bottle showcases the value of branded packaging, providing an opportunity for companies to enhance their product appeal through visually striking designs.
- **Limited Edition Collectibles:** The limited availability of the Palace Ciroc vodka bottle highlights the growing trend of limited edition collectibles, creating a sense of exclusivity and desire among consumers.

### Industries Being Reshaped

- **Skateboarding:** The partnership between Palace and Ciroc in creating the branded bottle opens up opportunities for collaborations between skateboarding brands and companies in the alcohol industry.
- **Luxury Alcohol:** The success of the Palace Ciroc bottle demonstrates the potential for luxury alcohol brands to partner with other industries to create unique products and increase brand appeal.
- **E-commerce:** The online availability and limited one-per-person purchase limit of the Palace Ciroc bottle highlights the growing trend of e-commerce and the potential for limited edition collectibles to drive online sales.

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