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# Co-Branded Beer Fashion Lines
The Palace Artois Collection Was Inspired by the U.K's Pub Culture

By Ell Smith | Published 2021-02-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/palace-artois
References: [hypebae](https://hypebae.com/2021/2/palace-skateboards-stella-artois-beer-collaboration-logo-t-shirts-hoodies-home-accessories-release-date-info) & [palaceskateboards](https://www.palaceskateboards.com/)

The Palace Artois collection is a collaborative effort between Belgium beer brand [Stella Artois](https://www.trendhunter.com/trends/palace-artois-pubs) and fashion label Palace. This unique collection arrives on the heels of Palace's already-dropped Spring/Summer 2021line.

The collaborative line serves as both nostalgic and aspirational, drawing its inspiration from the U.K's famous pub culture, which has taken a hit due to the COVID-19 pandemic. In an official statement, Palace shared, “Stella Artois is our favorite beer of all time. It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically". The unique line is expansive, offering everything from accessories to apparel. Standouts include a co-branded sweater, beach towel, and all-over logo statement pants.

Image Credit: Palace

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 59% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Co-branded Fashion Lines:** Collaborations like the Palace Artois collection offer an opportunity to merge multiple industries and create unique, aspirational products.
- **Nostalgia Marketing:** Using past cultural elements, like pub culture, and incorporating it into modern, trendy products can create a sense of connection with consumers.
- **Accessories Expansion:** Expanding product lines beyond clothing to offer unique accessories and lifestyle products is a growing trend among fashion brands.

### Industries Being Reshaped

- **Fashion Industry:** Collaborations between fashion brands and other industries offer an opportunity to create exciting, hybrid products that appeal to a wide range of consumers.
- **Beverage Industry:** Beverage companies can collaborate with fashion brands to expand their reach and tap into different customer bases.
- **Retail Industry:** Offering unique, trendy co-branded products can attract customers to brick-and-mortar and online stores, driving sales and brand loyalty.

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