# Maniacal Medical Photography Palabrium Proves 'Brainscans' Aren't Always a Bummer By Marissa Brassfield | Published 2009-06-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/palabrium-brainscans References: [behance.net](http://www.behance.net/Gallery/Brainscans/239630) & [palabrium](http://www.palabrium.com/) This unusual photo set was shot by Kenneth Sortland Myklebust of Palabrium and is called 'Brainscans.' Getting a [brain scan](https://www.trendhunter.com/trends/prenuvoprenuvo-operates-a-growing-network-of-clinics-specializing-in-fullbo) is a traumatic experience for some, but the models in these photos prove that this [medical procedure](https://www.trendhunter.com/trends/copenhagen-eye-institute) isn't always a bummer. Click through the gallery above to see some of the maniacal poses Kenneth Sortland Myklebust gets his models to pull off for 'Brainscans.' Wonder if they were [on any meds](https://www.trendhunter.com/trends/innocean-berlin)... **Implications** - Consumers in contemporary society are attracted to products that feature an element of shock. Designs that push the limits on conventionality are appealing to those who want to differentiate themselves from their fellow shoppers. Companies trying to stay on the cutting edge could focus on this abstract element when creating their items. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Shock-based Designs:** Designs that push the limits on conventionality are appealing to consumers looking to differentiate themselves. - **Abstract Elements:** Companies can focus on incorporating abstract elements into their products to stay on the cutting edge. - **Trauma as Art:** Transforming traumatic experiences, like brain scans, into artistic expressions can captivate and engage audiences. ### Industries Being Reshaped - **Fashion:** Fashion companies can explore shock-based designs to create unique and attention-grabbing clothing and accessories. - **Home Decor:** Home decor brands can incorporate abstract elements into their designs to produce visually stunning and unconventional furniture and decor items. - **Fine Arts:** Artists and galleries can explore the concept of trauma as art by transforming medical procedures and experiences into thought-provoking installations and exhibits. ## Related on Trend Hunter - [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md) - [Brain-Like Labyrinths](https://www.trendhunter.com/trends/brash-collective.md) - [Portable Brain Scanners](https://www.trendhunter.com/trends/mwi-brain-scanner.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Medicine-Inspired Artful Shows](https://www.trendhunter.com/trends/something-for-the-pain.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Digital Archetype Sculptures](https://www.trendhunter.com/trends/christian-rex-van-minnen-1.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)