# Festive Alcohol-Branded Pajamas Jägermeister Releases Holiday "Pajamaralls" and Onesies By Grace Mahas | Published 2020-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pajamaralls-and-onesies References: [shinesty](https://www.shinesty.com/products/jagermeister-womens-pajamarall) & [jagermeisterpartyhotline](http://jagermeisterpartyhotline.com/) Ahead of the holiday season, iconic alcohol brand [Jägermeister](https://www.trendhunter.com/trends/fingermittens) unveiled the new [limited-edition holiday](https://www.trendhunter.com/trends/holiday-2024-collection) "pajamaralls" and [onesies](https://www.trendhunter.com/trends/yitty-3). These comfort-focused pieces will make the perfect gift for yourself or a loved one to embrace the at-home spirit in the brand's 2020 Holiday Wearables. For those looking to upgrade this year's at-home celebrations further, Jägermeister has introduced the Jägermeister Party Hotline. Fans can simply text the word “hey” to 833-587-0126 or visit online for great food and drink ideas that feature Jägermeister for the holidays. The new Holiday Wearables are available to purchase through Shinesty with the Pajamaralls priced at $104.99 and the Onesies priced at $89.99. These limited-edition pieces will appeal to fans of the brand looking for novel ways to dress for the season. Image Credit: Jägermeister ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Wearables:** The release of limited-edition holiday pajamaralls and onesies by Jägermeister presents an opportunity for the fashion industry to explore festive alcohol-branded clothing. - **At-home Celebrations:** The introduction of Jägermeister Party Hotline and holiday wearables enables the event planning industry to provide innovative ideas and services for at-home holiday celebrations. - **Brand Collaborations:** The partnership between Jägermeister and Shinesty to produce holiday wearables showcases the potential for collaboration between alcohol brands and online retail, opening doors for disruptive innovation in the e-commerce industry. ### Sectors Adopting This - **Fashion Industry:** The release of limited-edition holiday pajamaralls and onesies by Jägermeister presents an opportunity for the fashion industry to explore festive alcohol-branded clothing. - **Event Planning Industry:** The introduction of Jägermeister Party Hotline and holiday wearables enables the event planning industry to provide innovative ideas and services for at-home holiday celebrations. - **E-commerce Industry:** The partnership between Jägermeister and Shinesty to produce holiday wearables showcases the potential for collaboration between alcohol brands and online retail, opening doors for disruptive innovation in the e-commerce industry. ## Related on Trend Hunter - [Drinking Ritual Finger Warmers](https://www.trendhunter.com/trends/fingermittens.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Cozy Heart Pocket Onesies](https://www.trendhunter.com/trends/yitty-3.md) - [Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-2024-collection.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Marshmallow-Inspired Puffer Jackets](https://www.trendhunter.com/trends/marshmallowinspired-puffer-jackets.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/limited-edition-bourbon-bottles.md) - [Stylish Sweater Pizza Products](https://www.trendhunter.com/trends/pizza-hut-9.md)