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# Gruesome TV Show Ads
TV6 Promotes "I'd Do Anything for Money" With Pierced Hand

By Vincent Salera | Published 2009-02-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/painvertising-tv6-promotes-id-do-anything-for-money-tv-show
References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/27/287102/)

â€œI'd Do Anything for Moneyâ€ is certainly the message you'd receive as soon as you open up this magazine; the two-page ad features the image of a [pierced hand](https://www.trendhunter.com/trends/spokeshand) and wax to promote the no-holds-barred theme of the above-named TV show.

The ad was created by [advertising agency](https://www.trendhunter.com/trends/nobody-reads-ads) Le Bureau, Stockholm, Sweden with art direction by Jonas Wittenmark and Tobias Carlson. The copy was written by Jonas Wittenmark and Tobias Carlson.

**Implications** - If this "I'd Do Anything for Money" has you feeling a bit squeamish, rest assured you are not alone; however the advertisement does do an effective job at getting people's attention in a creative way. With that being said, the no-holds-barred theme may in fact be extremely effective and worth a try.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 26% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Graphic Advertising:** There is an opportunity to create ads that are designed to shock or disgust the audience in order to grab their attention.
- **No-holds-barred Marketing:** Marketing campaigns can be created that are not afraid to push boundaries and embrace controversial themes.
- **Provocative Branding:** Brands can utilize provocative imagery and messaging to create a stir in the market and differentiate themselves from competitors.

### Sectors Adopting This

- **Advertising:** The advertising industry can explore the use of graphic imagery in ads to create a stronger impact and resonance with audiences.
- **Television:** Television networks can consider using provocative advertising campaigns to promote their shows and generate buzz around their programming.
- **Entertainment:** The entertainment industry can leverage controversial themes and marketing to generate excitement and hype around their content.

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