# Deceptively Painted Denim Marie P. Sent Her Model with Body-Painted Jeans to Promote Her Talents By Megan Facciuolo | Published 2014-05-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/painted-denim References: [designtaxi](http://designtaxi.com/news/365358/Make-Up-Artist-Paints-A-Pair-Of-Jeans-Onto-Model-Lets-Her-Walk-Down-The-Street/) & [facebook](https://www.facebook.com/Mariepmua?fref=ts) A bold model strutted down the streets in France wearing nothing but a shirt and a thong -- oh, and her painted denim, if that counts. The model's jean-looking bottoms were made with body paint by French makeup artist Marie P. Marie P. spent hours painting the model and sent her out on the streets to see if anyone would notice if what she was wearing wasn't actually denim jeans. Marie thought up the initiative as a way to promote her work. However, the fake pair of jeans were so realistic that it fooled many passer-byers. Her work was so good, barely anyone noticed. The painting process and the street stroll were filmed for further promotion, and it has gone viral. Only at the end of the model's expedition does one guy notice the deceiving denim. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 37% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Key Themes Behind This Trend - **Body-painted Fashion:** The trend of using body paint to create realistic clothing designs offers opportunities for unique and visually stunning fashion promotions. - **Viral Marketing Stunts:** The trend of creating attention-grabbing stunts like sending a model wearing body-painted clothing onto the streets can generate significant online buzz and brand awareness. - **Realistic Illusions:** The trend of creating hyper-realistic illusions through body paint opens up possibilities for disruptive and creative brand promotions that challenge traditional perceptions. ### Where This Applies - **Fashion and Apparel:** The fashion industry can leverage the body-painted fashion trend to create unique runway shows, advertising campaigns, and product promotions that capture attention and evoke intrigue. - **Beauty and Makeup:** The beauty and makeup industry can explore new product lines, collaborations, and marketing campaigns centered around body-painted designs, showcasing the versatility and artistry of their products. - **Advertising and Marketing:** The advertising and marketing industry can incorporate viral marketing stunts like the body-painted denim model into their campaigns to create shareable content and engage with audiences on social media platforms. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Paint-Adorned Rugged Fashion Boots](https://www.trendhunter.com/trends/1460-8eyelet-boot.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md)