# Paint Trend Report Track Consumer Interests in Interior Art and Design By Rebecca Byers | Published 2012-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paint-trend-report References: [trendreports](http://www.trendreports.com/research/paint) When faced with a particular interior design challenge, a great first place to start is the paint. Trend Hunter's [Paint Trend Report](http://www.trendreports.com/research/paint) reviews paint trends that have piqued consumer interest by generating innovative products and marketing strategies. The Paint Trend Report gives you access to over 1,500 examples of paint market research in addition to 165 PRO Trends, including *Pantone-spiration*, *Modern Classicism* and *Digital Decor*. Our research will provide interior designers, artists, marketers, brand innovators and advertisers with valuable insight into paint trends that have captured the attention of consumers. Find out the ways in which paint trends are influencing art and design with the [Party Trend Report](http://www.trendreports.com/research/paint). Stay ahead of the competition by using our crowd-sourced data to unlock relevant emerging trends. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Pantone-spiration:** Explore how Pantone color trends can inspire innovative paint products and marketing strategies. - **Modern Classicism:** Discover how the fusion of modern and classical design influences paint trends, presenting opportunities for unique interior art and design concepts. - **Digital Decor:** Unleash the potential of digital technologies in paint industry, exploring innovative decorative paint options and interactive marketing strategies. ### Industries Being Reshaped - **Interior Design:** Disruptive innovation opportunities lie in incorporating Pantone-inspired paint trends, modern classicism, and digital decor into interior design concepts. - **Art:** Emerging paint trends such as Pantone-spiration and modern classicism offer artists new avenues for creativity and exploration in their work. - **Marketing/advertising:** Incorporating digital decor and leveraging innovative paint trends can provide marketers and advertisers with fresh branding opportunities and interactive advertising campaigns. ## Related on Trend Hunter - [AI Paint Color Visualizers](https://www.trendhunter.com/trends/paint-ai.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Curated Paint Shops](https://www.trendhunter.com/trends/cover-story-1.md) - [Removable Wall Paints](https://www.trendhunter.com/trends/unpaint.md) - [AI-Powered Color Solutions](https://www.trendhunter.com/trends/aipowered-color-solutions.md) - [Modern Paint Colorways](https://www.trendhunter.com/trends/anthology-volume-one.md) - [Augmented Paint Platforms](https://www.trendhunter.com/trends/dulux-visualizer.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Decorative Removable Paints](https://www.trendhunter.com/trends/glasst.md)