# Scratch-Resistant Indoor Paints The PPG UltraLast Paint + Primer is Washable and Protective By Laura McQuarrie | Published 2020-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paint-primer References: [businesswire](https://www.businesswire.com/news/home/20200622005421/en/PPG-Introduces-ULTRALAST-Interior-Paint-Primer-Proprietary) & [ppg](http://www.ppg.com) The same PPG technology that's used for [protecting cars and mobile devices](https://www.trendhunter.com/trends/nextgeneration-auto-care) is now being applied to [indoor paint](https://www.trendhunter.com/trends/humidityregulating-paint), as seen with the launch of the PPG UltraLast paint + primer. The paint product sets itself apart as the first of its kind to feature PPG CLEAN SURFACE TECHNOLOGY, which extends [scratch-resistant and easy-to-clean features](https://www.trendhunter.com/trends/microban-international-1) to indoor surfaces. As part of its research, PPG found that consumers are looking for resilient paint products that allow them to wash off everyday scuffs, and also offer protection against future stains. Thanks to its unique properties, the paint product is ideal for heavily trafficked private and public spaces like kitchens, playrooms, restaurants, retail spaces and more. Image Credit: PPG ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Scratch-resistant Paints:** Disruptive innovation opportunity: Develop exterior scratch-resistant paints for buildings and structures. - **Easy-to-clean Surfaces:** Disruptive innovation opportunity: Create cleaning products specifically designed for easy-to-clean surfaces like the PPG UltraLast paint. - **Resilient Coatings:** Disruptive innovation opportunity: Invent durable coatings for other surfaces such as furniture, appliances, and electronics. ### Where This Applies - **Home Improvement:** Disruptive innovation opportunity: Design and produce advanced home improvement products that focus on durability and easy maintenance. - **Commercial Interiors:** Disruptive innovation opportunity: Develop innovative coatings for commercial spaces that reduce maintenance costs and extend the lifespan of surfaces. - **Automotive:** Disruptive innovation opportunity: Apply scratch-resistant technology to automotive paints to offer better protection and longer-lasting finishes. ## Related on Trend Hunter - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Removable Wall Paints](https://www.trendhunter.com/trends/unpaint.md) - [Premium Dynamic Paint Collections](https://www.trendhunter.com/trends/dutch-boy-paints.md) - [Decorative Removable Paints](https://www.trendhunter.com/trends/glasst.md) - [Acrylic Urethane Enamel Paints](https://www.trendhunter.com/trends/enamel-paint.md) - [Textured Sustainable Limewash Paints](https://www.trendhunter.com/trends/limewash.md) - [Low-Odor Spray Paints](https://www.trendhunter.com/trends/premium-spray-paint.md) - [High-Quality Paint Capsules](https://www.trendhunter.com/trends/valspar.md)