# Splashing Paint Photography Clourant by Floto+Warner Studio is Full of Surreal Vibrancy By Meghan Young | Published 2014-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paint-photography References: [thisiscolossal](http://www.thisiscolossal.com/2014/06/clourant-high-speed-liquid-splashes/) & [flotowarner](http://www.flotowarner.com/71654-projects) Clourant is the titled of a paint photography series that will blow people's minds away. Although a simple concept, the resulting images are much more complex. Full of intense vibrancy, sharp motion and contrasting backdrops, the paint photography series captures splashes of the liquid using high-speed techniques. A concept executed by Cassandra Warner and Jeremy Floto of Floto+Warner Studio, the paint photography series were captured at a speed of 1/3,500th of a second. Although no Photoshop was used, people won't be able to get over the surreal effect of such a technique. The photographers write, "Creating shapes of nature not experienced by the human eye, these short-lived anomalies are frozen for us to view at 3500th of a second. Transforming the non-discernible and ephemeral to the eternal. The essence of photography—immortalize the transitory." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Paint Photography:** The use of high-speed techniques to capture splashes of liquid creates surreal and vibrant images with disruptive innovation opportunities in advertising and marketing. - **Motion Photography:** The capturing of intense vibrancy and sharp motion in images creates opportunities for disruptive innovation in mobile camera technology and social media platforms. - **High-speed Photography:** Capturing short-lived anomalies with transient details offers disruptive innovation opportunities in scientific research, particularly in the fields of medicine and product development. ### Who This Affects Most - **Photography and Videography:** Splashing paint photography presents disruptive innovation opportunities in the commercial and fine art photography and videography industries. - **Advertising and Marketing:** The use of paint photography techniques creates new disruptive innovation opportunities for advertising and marketing campaigns that require unique visual content. - **Scientific Research:** High-speed photography techniques offer disruptive innovation opportunities for scientific research in various fields, particularly in medicine and product development. ## Related on Trend Hunter - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [High-Frequency Paints](https://www.trendhunter.com/trends/yolo-paint.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Sky-Based Visual Palettes](https://www.trendhunter.com/trends/stratosplash.md)