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# Co-Branded Paint Markers
The K-60 Paint Markers Feature the Iconic Tiffany Blue

By Laura McQuarrie | Published 2022-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/paint-marker
References: [designtaxi](https://designtaxi.com/news/419582/Tiffany-Co-s-Trademark-Blue-Arrives-In-Marker-Form/) & [krink](https://krink.com/pages/tiffany-co?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Co-Branded Paint Markers](https://cdn.trendhunterstatic.com/thumbs/484/paint-marker.jpeg)

Paint marker brand [Krink](https://www.trendhunter.com/trends/krink-1) teamed up with the iconic Tiffany & Co to collaborate on a trio of K-60 Paint Markers in White, Silver and the trademarked [Tiffany Blue](https://www.trendhunter.com/trends/airways-diamond-edition). This limited-time set of markers puts the unmistakable brand color alongside Krink's favorite silver and a timeless white.

The luxe paint marker trio is packed into a co-branded flannel within a custom silver box. This exclusive boxed set can only be found at [Tiffany & Co.'s](https://www.trendhunter.com/trends/tiffany-co-x-daniel-arsham-toolbox) brand exhibition, Vision and Virtuosity, at Saatchi Gallery in London. This exhibition was created to spotlight the brand's story through a series of collaborations and limited editions. As part of the exhibition, hundreds of unique objects are paying tribute to Tiffany's 185 years and 150th year in London.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 56% | Activity: 63% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Co-branding Limited Edition:** Opportunity for brands to collaborate and create limited edition products that offer exclusivity and attract collectors.
- **Luxury Art Supplies:** Growing market for high-end art supplies that are designed for collectors and artists seeking premium materials.
- **Exhibition Retail:** Creating special retail experiences around exhibitions can provide a unique opportunity to sell exclusive products and showcase brand collaborations.

### Sectors Adopting This

- **Art Supplies:** Co-branding with luxury brands creates opportunities for paint marker brands to target high-end art supplies market.
- **Retail:** Collaborations with exhibitions create opportunities for retailers to offer exclusive products as part of a special exhibition experience.
- **Luxury Goods:** Opportunities for luxury brands to collaborate with other high-end brands to create exclusive products that can be sold as collector's items.

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