# Earthy Paint Collections The Farrow & Ball x Natural History Museum Collab Shares Rich Earth Tones By Laura McQuarrie | Published 2019-09-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paint-collections References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/09/farrow-ball-x-natural-history-museum.html) & [farrow-ball](https://www.farrow-ball.com/en-us) The Farrow & Ball Colour by Nature palette introduces a stunning paint collection that takes inspiration from the book library of the Natural History Museum, which includes titles like Werner’s Nomenclature of Colours, which informed Charles Darwin. The Farrow & Ball x Natural History Museum paint collection consists of 16 water-based shades that range from natural reds and greens to brilliant blues. To balance the natural inspiration, the historical significance and convey how contemporary the colors are, a design was developed for the paint cans that balances botanical illustrations with Dutch Orange, a bright color from the collection that brings the Natural History Museum logo to life. The newly introduced Colour by Nature collection introduces an extension to the 132 colors from Farrow & Ball. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Earth-inspired Paint Collections:** Creating paint collections inspired by earth tones and natural elements, offering a unique and eco-friendly alternative. - **Museum Collaboration:** Partnering with museums to create paint collections that reflect the historical and cultural significance of the institution. - **Water-based Paints:** Developing water-based paint formulas that provide vibrant and sustainable colors for interior and exterior design projects. ### Who This Affects Most - **Paint and Coating Industry:** Opportunity to innovate and create eco-friendly and earth-inspired paint collections for residential and commercial use. - **Museum and Cultural Institutions:** Collaboration with paint companies to offer exclusive paint collections that resonate with the historical theme of the museum and enhance the visitor experience. - **Interior Design and Home Improvement:** Utilizing water-based paint options to offer sustainable and vibrant color options for homeowners and professionals. ## Related on Trend Hunter - [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md) - [Nature-Inspired Paint Ranges](https://www.trendhunter.com/trends/hgtv-home-by-sherwinwilliams.md) - [Wild Earth-Inspired Color Collections](https://www.trendhunter.com/trends/2026-colors-of-the-year.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Car-Matching Paint Collections](https://www.trendhunter.com/trends/porsche-x-backdrop-paint-collection.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Modern Paint Colorways](https://www.trendhunter.com/trends/anthology-volume-one.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Interior Design Contests](https://www.trendhunter.com/trends/iconic-spaces.md)